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AT&T Store

AT&T and Nokia evidently have big plans for in-store advertising for the Lumia 1020. We’ve heard of “heroing” a device, where a carrier puts a specific phone front and center in all of its advertising, but now we can get a sneak peek of AT&T’s specific plans.

We just posted a video from the AT&T Michigan Avenue Store in Chicago that documented the massive launch party they held last Friday. As it turns out, all stores will get some sort of setup, depending on their size and location and we have the details.

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Although our local AT&T store has the Lumia 1020 on display, it pales in comparison to what went down at a flagship AT&T location in Chicago recently. In a video posted on YouTube, the massive launch party featured certainly one of the most elaborate in-store setups we have come across for any smartphone launch. In fact, the whole store is seemingly devoted to displaying the Lumia 1020 and its 41MP camera.

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