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beta test

If you’re one of the hundreds (if not thousands) of people out there who signed up for the Mint.com beta test for Windows Phone, you should check your email. Invites just went out and looking at the sheer number of ‘tips’ we received, a lot of you are anxious to get started.

Of course, the email sent merely states that they will add you when they have room, and that’s only after you agreed to a lengthy NDA (non-disclosure agreement). Or so we’re told, we would never break an NDA with Mint.com, which we’ve heard is some sort of financial service.

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Wheel of Wealth is an established game for Windows Phone, having been with us for almost two years. We've covered the game multiple times in the past, but today the developer is opening up the beta for version 3 to consumers. Billed as the "first major overhaul," version 3 has been completely rewritten from the ground up and sports numerous improvements. Interested? Read on and sign-up today.

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Nokia and AT&T have gone forward with another "Beta Test" commercial. The controversial ad campaign started off my mocking the iPhone (those videos have since been pulled) and have now moved on to teasing how all other smartphones look the same.

In their latest TV blip, a smarmy gentleman is seen proclaiming how his phone defines him as an individual. Moments later a nerdy girl runs up squawking how she has the same phone.

It certainly elicited a slight chuckle from us and it goes to the heart of how a lot of us feel about Android and iPhones, specifically that they're not unique anymore due to their domination in the market. Here in New York City having an iPhone is about as original as being a Yankee's fan, so pushing the line that Nokia's are "beautifully different" could work.

Heck, even we've been critical of the Black-Slab™ phenomena going back to 2009 which may be why we're so enamored with Nokia's Cyan and Glossy White Lumia 900's. (Bonus: the Glossy White Lumia 900 peeks out at the end of this new ad for the first time).

Of course attacking your opponent, even without naming them, can be risky. However, we do think this is one safe area for Nokia to spear their competition as the Finnish company has always been ahead on design. And this type of marketing works. Just look at Nokia's "blown away" campaign and the reaction from Samsung. The company is making waves, my friends and that is effective advertising.

By the way, we're not sure why those original Beta Test iPhone videos were pulled, though we imagine it was due to negative feedback. Luckily, you can still view them here, here and here.

Source: YouTube; Thanks, Travis for the new ad link and Yonkit for the old Beta Test commercials

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Did you know that in our Forums we have an area dedicated to Developer Beta testing? If you're holding that new Windows Phone and you're thinking, How can I help this operating system grow? Well how about beta testing some apps? Our Developers need your help to get their app right and to the Marketplace.

GPS Calculator PRO is one of the apps currently under beta testing in our forums. Developer and forum member kitya is asking for your help to test his app. From the app description:

"This app can be used to accurately calculate distances, get altitude information from digital elevation models, calculate areas, project locations and convert coordinates between several different formats, including UTM"

Insync is a Google Docs sync app and currently in beta testing here at WPCentral. If you use Google Docs this app has an extensive list of features. It is being developed by insynchq he describes his app and list all its features in his thread.

Chrync (beta) is used to sync Chrome to your Windows Phone. Developer dmehers is trying to get beta testers signed up now for the next version he will be testing. This is what he says about the current app.

"The current version of this app syncs down your Chrome Bookmarks, recently viewed URLs, and open browser sessions."

Developer and forum member Ronny Gydar posted his app "People search / Finn folk" in our forums and quickly filled up the 100 testers he needed. So if you're interested in beta testing some apps, be sure and keep an eye on the Beta test forums and join as soon as you can (or you might miss your chance).

Developers: this area is for you. We want to help you get those apps to market a soon as possible. If you are in need of volunteers, post up those trials as we have an army of beta testers ready to help out.

Remember, the forums are more fun when you register, so sign up today.

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There is little doubt that Nokia has the deep pockets, ingenuity and cleverness to make an effective advertising campaign for the AT&T Lumia 900. The question is, when will "Operation Rolling Thunder", their nickname for their advertising bombardment of the US begin and what will it entail?

Part of that question is now answered with the site 'Smartphone Beta Test' (www.smartphonebetatest.com) which is a bold and humorous attempt on taking on Apple's iPhone. The site features a countdown clock that expires on April 6th and a video of a man who looks a whole lot like ex-Saturday Night Live alum Chris Parnell sitting in a chair, being bored as he waits for the countdown to expire.

Below that section we see three videos that directly take on the iPhone: Exhibit A "Outside", Exhibit B "Sick Golfer" and Exhibit C "Death Grip". All three videos feature marketing people sitting around a conference room discussing a blurred out, un-named device that is clearly an iPhone. One of the members raises a problem with the device e.g. the famed iPhone death-grip while the other two mercilessly mock him for even caring.

From here we can see one of Nokia's angles for selling the Lumia 900: they will directly be picking a fight with AT&T's former 'hero' device, Apple's iPhone (in addition to possibly any other "beta" phones, which for us brings to mind Google's Android). It is certainly a risky move but if any company can do this, it would be Nokia.

What's interesting is the site currently has the Nokia name crossed out and there is no mention of the Lumia 900 just yet, but we know it's them. For one, the colors of the site are very much a part of the Nokia "Amazing Everyday" campaign and the whole design screams Nokia. And while their domain lookup tells us little (it was registered by proxy, so no information), there is some solid proof it is them behind the site. By looking at the source code for the web page we can see a single Java script link-back to Nokia.com (see above image), which seals the deal for us.

We look forward to see what happens with the site in 5 days and the following Tweets (#BetaPhone) that go with it. Currently those hashtag tweets are done by just a few people, notably from Butler, Shine, Stern and Partners an ad agency which is probably behind this whole Nokia project.

Update: As noted in comments by wp7rocks, going to the site's images directory reveals AT&T and Nokia items. The most curious is this one, calling every other smartphone in "the last 5 year years" a "tester".

Update 2: Reports have come in noting that a teaser ad of this has shown on TV during some NBA games today. You can watch it here.

Source: Smartphone Beta Test; Thanks, cmunic8r99, for the link

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Beta test the new adCenter app

Microsoft is developing an application for adCenter to be used while on the go. In an article on the adCenter blog published by Amit Goel, Senior Product Manager, he has asked for help in testing the beta and ironing out features, bugs and whatnot. The app will provide basic functionality to control the connected account while mobile. Requirements for applying are pretty obvious:

  • Have access to a Windows Phone 7
  • Agree to provide feedback in 4-5weeks in the form of a survey
  • Have an active adCenter account

Note that this is limited to 50 testers - first come, first served. Also, it's US only (yay). To sign up, check out the application form.

Source: adCenter

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