commercial

Nokia goes on the offensive with effective new ‘app reality’ ad, targeting new buyers

Nokia goes on the offensive with effective new ‘app reality’ ad, targeting new buyers

If there’s one thing we can all agree on is that Windows Phone has a perception problem, especially in the US and Canada. The phone hardware is often reviewed favorably, but critics tend to ding the OS for lack of apps. This so-called ‘app-gap’ has become less of problem as of late 2013, but the perception is still there. Also, MIA apps like Sonos don’t help either. Nokia’s new ad,...

Daniel Rubino 309
Microsoft releases official 2014 Super Bowl commercial, shows how they are changing the world with technology

Microsoft releases official 2014 Super Bowl commercial, shows how they are changing the world with technology

Yesterday we shared a few of the videos Microsoft had released in anticipation of the company’s upcoming sixty second long Super Bowl Commercial. Now, to the joy of many, the official short is available to watch on the company’s YouTube channel. Just as our UK Editor, Richard Edmonds stated yesterday – it “will pull at your heart strings”. The 2014 Super Bowl commercial is entitled “...

Michael Archambault 98
New engaging Xbox One ad invites you to try Microsoft’s all-in-one gaming system

New engaging Xbox One ad invites you to try Microsoft’s all-in-one gaming system

Ads and commercials can be hit and miss with Microsoft. But we will say that within the last 18 months, they have had more wins than losses (see the Lumia 1020 recital or Surface 2 ones for evidence). Today, Redmond has pushed out a new teaser ad for the Xbox One and they seem to have hit all the right notes. The commercial is titled ‘Xbox One: Invitation’ and features some real life...

Daniel Rubino 94
Nokia: Your family photos will be ruined by the darkness if you don’t use the Lumia 925

Nokia: Your family photos will be ruined by the darkness if you don’t use the Lumia 925

Microsoft has finally started getting some hilarious videos to promote their products the past couple months. Maybe they’ve learned a thing or two from Nokia, who have always had a strong marketing team. Case in point, the video you’re about to watch below that highlights the low-light prowess of the Lumia 925. Long story short: buy a Nokia, don’t let the darkness ruin your family...

Sam Sabri 109
Microsoft releases sequel “Don’t Fight. Switch” commercial featuring the Lumia 1020 and hilarious camera hijinks

Microsoft releases sequel “Don’t Fight. Switch” commercial featuring the Lumia 1020 and hilarious camera hijinks

Back at the end of April, Microsoft teamed up with well-known director Roman Coppola to release what was arguably one of the funniest smartphone commercials of the year. Featuring a wedding where everyone was trying to capture the moment, it quickly fell into a fight over who’s smartphone was better. In the end, Windows Phone (featuring the Lumia 920) was left standing with the slogan “...

Daniel Rubino 167
Microsoft announces new Surface programs; states that it has been getting

Microsoft announces new Surface programs; states that it has been getting "a lot of interest"

While analysts are stating that Microsoft’s Surface isn’t doing as well as hoped, yesterday the Redmond technology company stated that they have “had a LOT of interest from businesses, schools and universities wanting to use Surface.” Today, Surface is currently available in 29 different markets and over 10,000 physical stores worldwide. Three major announcement about Surfaces...

Michael Archambault 81
Microsoft makes fun of Apple's iPad yet again, brings aboard Dell's XPS 10

Microsoft makes fun of Apple's iPad yet again, brings aboard Dell's XPS 10

Microsoft is once again making fun of Apple’s iPad in its latest commercial; this time, it takes on Dell’s XPS 10 Windows RT Tablet. The advertisement starts out by picking on the iPad’s home screen; specifically the fact that you can’t zoom around and see an overview of your content. The Apple tablet screams “Ouch” in protest as a user tries to pinch the view unsuccessfully. Next it’s...

Michael Archambault 142
Microsoft’s latest commercial brings your world to life – Windows is everywhere

Microsoft’s latest commercial brings your world to life – Windows is everywhere

Microsoft is everywhere and they want you to know that. The two latest commercials (see the second ad after the break) from the boys in Redmond show off the harmonious marriage of various services on Windows 8 and Windows Phone devices. Internet Explorer, Bing, Xbox, Skype, SkyDrive, and the App store - are all touched upon. In a world where ecosystem are kings and the best devices are...

Michael Archambault 90
Microsoft takes on the iPad yet again, in its latest tablet commercial

Microsoft takes on the iPad yet again, in its latest tablet commercial

Microsoft isn't letting up on its release of commercials shunning the iPad and touting its own Windows RT Tablets. The latest commercial from Redmond compares the thin form factor of the ASUS VivoTab (.32 inches) vs. the iPad’s .37 inches. Microsoft also doesn’t forget to point out the weight of the lighter ASUS tablet (1.16 lbs.) vs. the iPad’s 1.44 lbs. After drooling over the ASUS'...

Michael Archambault 174
Windows Phone UK advertisement highlights Kid's Corner to keep the kids occupied

Windows Phone UK advertisement highlights Kid's Corner to keep the kids occupied

Everyone has witnessed a slightly irritating child in the public (or perhaps you're the parent of one?), but an advertisement published on the Windows Phone UK YouTube account shows exactly how to handle such a situation. The point of the video? When handed a Windows Phone, said child soon hushes and gets on with firing some birds at pigs and all the rest. The main feature highlighted...

Rich Edmonds 57