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drifting

HTC is in trouble. There’s little disagreement from industry experts on this as the firm is under fire from Samsung (with Android) and Nokia (with Windows Phone), squeezing the manufacturer from both sides.

In fact, a recent IDC report exposed how far HTC has fallen dropping from 8.2% of the Windows Phone market in 2012 to just 4.6% in 2013. That’s after the critically acclaimed HTC 8X and 8S were made available. Today, Samsung is now the number two vendor on Windows Phone with nearly 12% and one million shipments. You read that right.

In a vaguely worded article from DigiTimes this morning, it cites “industry sources” as noting that HTC is “drifting away” from Windows Phone, instead focusing on Android where they recently dropped out of the top five vendor ranking.

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One of the big advantages for developers on Windows Phone 8 is the ability to use new gaming engines to drive the graphics. Unity is such an example, and it’s used by many gaming houses for development. The problem previously was that developers would have to rewrite their games specifically for Windows Phone with degradation in performance and appearance. Between the time and the final product, most developers walked away.

We’ve been anticipating the first Unity-driven game for Windows Phone 8 for some time and that day is evidently upon us. Microsoft’s Joe Belfiore tweeted today that Drift Mania Championship 2 is the first game on Windows Phone to feature the Unity engine. The game runs for $1.99 with no trial and weighs in at 200MB.

The game itself is your typical racer game, complete with car customizations and head to head battles, but it also features the whole ‘drifting’ sub-genre where through controlled skids, you drift through turns. Doing so will get you points and doing it with flare even more so.

Peep our hands on video after the break...

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