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hobbit

Microsoft has dedicated a section of the Windows Phone website for The Hobbit marketing. The webpage sports a cinematic advertisement for the film shows a customised home screen with "Home Sweet Shire" as well as the weather report for Middle-earth. Bilbo was obviously out on his adventure with his photos backed up on SkyDrive and Frodo pestering him with SMS messages and calls.

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Microsoft is reportedly entering into a marketing agreement to promote Windows Phone 8 with the new Warner Bros movie, The Hobbit – An Unexpected Journey.

Warner Bros has given the green light for Wunderman to kick off a campaign in the UK, US, France and Germany using a combination of digital press and outdoor activities.

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