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Localization

As we've mentioned before, the People Hub has always been a pain for Chinese Windows Phone devices, because what's called "People Hub" in the Chinese version of the OS simply doesn't have any social functions. To put it mildly, the module has been nothing but an unnecessarily complicated phone book. The reason for this is quite simple: Microsoft yanked out all the social services blocked by China's national Great Firewall (Twitter, Facebook), and removed the ones that practically have no user at all in China (LinkedIn), without giving any replacements. Finally this is going to change, today.

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Microsoft Gulf, a division of the company that is based in the Middle East, is increasing its efforts to make WP7 more accessible and usable to their customers who live in the region. By partnering with digital marketing firm Prototype, Microsoft plans to bring a number of new applications to the Windows Phone Marketplace, all of which are built for purposes and businesses that are unique to the UAE (United Arab Emirates).

The list of new apps includes titles like Time Out Dubai, to give users access to restaurant reviews and locations; Aramex, for tracking courier shipments; and mParc, an exclusive Windows Phone Mango app that will give users instant access to Dubai's paid parking lots.

As more of these localized apps are built, Microsoft is making it clear that they intend to spend their massive marketing budget wisely to increase their WP7 user-base. Expect to see more such programs launched worldwide as not only Microsoft, but soon Nokia, continue to integrate WP7 into the world of smartphone users.

Source: IT Pro Portal

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