marketing

Live Apps - Microsoft’s new language for apps with Live Tile functionality [Updated]

Live Apps - Microsoft’s new language for apps with Live Tile functionality [Updated]

Live Apps, Microsoft's new marketing language Yesterday we ran a story with some new marketing material for Best Buy that focused on Windows Phone 8. What caught our attention was the use of the term ‘Live Apps’ and even more so the description on how to view them (swipe up, down, left, right). The idea as the time was that this might be some new feature—possibly related to multitasking...

Daniel Rubino 87
Nokia VP of Product Marketing leaves amid speculation of disappointed investors

Nokia VP of Product Marketing leaves amid speculation of disappointed investors

Ilari Nurmi showing off Nokia's Windows Phones A lot can be said about last months revealing of the Nokia Lumia 920 (and 820). While the device’s design and hardware appear to be outstanding achievements for the Finnish company, the message and how it was delivered left a lot to be desired. In fact, Nokia’s stock famously dropped 16% on that day despite the impressive new devices with...

Daniel Rubino 54
Microsoft moves to rebrand games to 'Xbox for Windows Phone' in the Store

Microsoft moves to rebrand games to 'Xbox for Windows Phone' in the Store

Even older games are getting rebranded Microsoft sure has been doing a lot of rebranding lately—from Outlook.com to Microsoft Store to getting rid of “LIVE”, the purge has been subtle but in our view, effective. That trend is now continuing, especially with “LIVE” as the Windows Phone team is excising that phrase from current Xbox LIVE Games for Windows Phone. The trend started weeks a...

Daniel Rubino 19