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North America

Chris Weber, president of Nokia’s North America unit, is at it again, teasing us with the possibility of seeing Nokia Windows Phone devices on all of the major carriers across North America.

In an interview with Bloomberg, Weber reiterated comments that he made back in January, when he said that the key to Nokia's comeback would be offering "unique propositions" to each carrier so they can set their phones apart from the iPhones and Androids of the world. Weber shared,

“We’re back in the U.S., we’re back in Canada -- it’s exciting, but there’s more work to do.”

Nokia's partnership with AT&T has been hugely successful for the Lumia 900, and others to a lesser extent. The Lumia 710 is on T-Mobile now, but it is rumored that a Lumia 910, a slightly-modified version of the 900 with a 12MP camera, is headed there as well. Verizon Wireless is also rumored to be getting a Nokia handset as well.

While Weber's words of building special relationships with different carriers are certainly encouraging, these deals still need to come to fruition, so temper your expectations. While Weber didn't get into any specifics on what work is to be done, don't expect to see any carrier get some completely new and different device that nobody else has.

Heck, we'd be happy enough just to see Verizon and Sprint step up and get any Nokia phones at all.

Source: Bloomberg

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Chris Weber, Nokia's president of North America, told FierceWireless in an interview that they are working to gain ground in the U.S. market by becoming the most carrier-friendly manufacturer in town.  With this in mind, he said that they are trying to bring exclusive Windows Phone devices, content and experiences to each carrier. 

"The most important thing we can do in the U.S. market is bring exclusive devices and opportunities to each of the carriers," he said. "Doing that exclusivity and giving them something unique allows us to get great carrier support."

T-Mobile is set to get the Lumia 710 and the stunning Lumia 900 is en route to AT&T under the moniker Ace.  Nokia is working with T-Mobile specifically to lure in first time smartphone buyers, while the main focus with AT&T is to get current users on other platforms to make the move over.  However, when asked about Verizon, who currently only carries the Gen-1 HTC Trophy, Weber was rather mum, stating only that "they're a very important partner for [Nokia]."  He made no mention of Sprint, who seems to have nearly abandoned Windows Phone all together after a half-hearted affair with the wonderful HTC Arrive.

Perhaps this is just reading too much into the words of an exec, mixed some a healthy pinch of wishful thinking.  Or perhaps it is a sign of greatness on the horizon.  Either way, Weber's words show that Nokia knows where the key to success lies:

"At the end of the day, if we have great consumer satisfaction, they recommend it to friends, they love those devices, every other business metric takes care of itself."

Source: FierceWireless

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In a big gamble by the Symbian-based smartphone giant of the world, Nokia is planning on making some pretty amazing changes in their emerging US market in the near future. According to an interview with AllThingsD, Nokia's plan is to shift all interest in the US and Canada from manufacturing and selling their current lower-end devices and feature phones, to creating a market that revolves around all things Windows Phone 7 and the accessories that go with it.

It's all done in an attempt to restructure the major brand over the next several years to become a superior manufacturer of Windows Phone 7 devices, and from the words of a Nokia spokesperson, it sounds like it'll be one of the final shots the company will have at regaining some footing in the US (and later the world). "The reality is if we are not successful with Windows Phone, it doesn’t matter what we do (elsewhere)."

We've already seen some of the work that Nokia has been doing with WP7 devices in their upcoming (and yet to be announced) "Sea Ray" line, but it looks like we'll soon be hearing a lot more as Nokia is also preparing a marketing blitz to announce upcoming launches. With the largest marketing budget that the company has invested to date, they're looking to rebrand themselves as leaders of not just WP7 devices, but smartphones as a whole.

Of course, Nokia won't be ignoring where most non-smartphone users come from, and rumor has it that WP7 "Tango" is being released with Nokia's low-end smartphone consumers in mind. At ZDnet there is some well-founded speculation on the partnership between Nokia and Microsoft in making these new devices. If Nokia can win over the masses of low-end smartphone owners with a less expensive WP7 device, Microsoft wins too - as writer Mary Jo Foley puts it, "Tango is “all about Nokia” and focused on hitting the lower-price point for Windows Phones that Microsoft and Nokia execs have been promising." This makes sense too since, for the most part, the vastly un-penetrated non-smartphone market is just waiting for cheaper prices to arrive for these mobile computers.

The changes will also include moving their sales force to Sunnyvale, California; which is much closer to the Microsoft Research Campus in Mountain View than their previous locations on the East Coast of North America, but that won't be finished until early next year. For now, get ready to hear more news from Nokia's North American branches. It looks like they'll be bringing us something big to talk about in the near future.

Source: AllThingsD and ZDNet; Via: Engadget

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