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Microsoft has recently discussed internally somewhat unconventional tactics to help drag Windows Phone up to the level of Android, closing the gap at a faster rate. The Information has had the opportunity to look at internal documentation, which covers numerous scenarios as to how Microsoft planned to compete against Google in the industry. Head past the break for the full read.

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Yesterday we posted a story from the Korea Herald that quoted an LG spokesperson saying that they were backing away from Windows Phone and putting their efforts towards Android instead. LG did say they would “continue research and development efforts” on Microsoft's OS but had no immediate plans for any new devices.

Today, LG has reached out to Pocket-lint to clarify the message and they're taking a strong position that the Herald, who literally quoted someone from LG was speculating:

"None of it is true. Korea Herald is showing its speculative side again. We are still on board with Windows Phone, but right now, we're focusing on Android because that's where the demand is. Regardless of which OS, LG is committed to offering consumers as wide a choice as possible."

Pocket-lint is reading that as a denial but call us crazy, we're not seeing to be that different from what we reported yesterday.

The tone of the article from yesterday made it clear that LG is certainly backing away from Windows Phone and the fact they have had no new Mango phones and nothing launched here in the US backs that up. In fact, when we were at Mobile World Congress we asked an LG spokesperson where were their Windows Phones and they said they had none, just Android (there was one but it was in Microsoft's booth).

To us this sounds a bit like LG spin mode and they're downplaying those earlier comments as just being too strong. It's not that LG is abandoning Microsoft and Windows Phone, they're simply just ignoring them for an indefinite amount of time while they focus on Android, where the money is. That's a completely different message, right?

But the real question is do you think we'll see any new LG Windows Phones in the next six months? We don't.

Source: Pocket-lint

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Over at Gamasutra, they had an nice interview with Kevin Unangst, Microsoft's senior director of PC and mobile gaming, and Brian Seitz, senior marketing manager for Windows Phone 7.

The topic was gaming and there were a few interesting bits of information, the first found in this blog's headline:

We're partnering really closely with Qualcomm so they're going to be the chip of choice... It will be a good experience with developers," says Brian Seitz, senior marketing manager for Windows Phone 7.

Some much for nVidia's Tegra2 or ARM Cortex A8 /"Hummingbird", eh?

Other things which we're sort of already knew:

  • Two tiers for games: more professional Xbox Live Arcade and regular Marketplace games; the former is exceptional quality with high standards, the latter anyone can develop on. This also means you won't need an XBLA account to play all games on WP7
  • Microsoft helps set the prices for games; trying to avoid 'race to the bottom' for pricing to protect developer's interests
  • Tiered pricing for games, like the Xbox console
  • ...it's just the beginning of what we're going to do with multiplayer."
  • "...this can be a great alternative to the DS and PSP, as much as we think [it can be to] the iPhone and the Droid"

Interesting stuff, though we're a little uneasy with the Qualcomm thing as..well, lets not bring up the past. We're curious to see if any hardware vendor will use non-Qualcomm chipsets, guess we'll have to wait and see.

Read more here.

 

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