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From the team that brought you such hits as "Beautiful Baby" and #735style comes #535ScreenStar, the latest in a series of Lumia giveaways. Microsoft UK is running a contest through which you can win a Lumia 535 along with a flip case. All you need to do is take a photo of yourself dressed up as your favorite movie character and share it on Twitter.

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In-App Purchases are extremely common in mobile apps and games these days. As an AT&T customer, I have the option of paying for Windows Phone IAPs by credit card, carrier billing, or Microsoft account. People with different carriers or living in other countries might not have access to those same payment methods. And you normally couldn’t use carrier billing for Windows 8 purchases.

Mobile payment provider Fortumo allows app developers to easily integrate carrier billing for IAPs into both Windows Phone and Windows 8/RT apps and games. Fortumo is so serious about getting Windows developers on-board that they’ve just launched a fund to pay advances to successful developers for integrating Fortumo payments into their apps. How successful does a developer need to be in order to get the funding? Read on to find out.

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Have you recently switched to a Nokia Lumia Windows Phone or planning to in the near future?  You could be eligible for a $20 Windows Phone Store voucher with Nokia’s latest promotion, the World of Apps.

If you have purchased a Nokia Lumia 521, 925, 928, 1020, 1520 Windows Phone or a Lumia 2520 tablet all you need to do is head over to this website and register.  If eligible, a PIN code will be emailed to you with instructions on how to redeem your $20 voucher.

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When it comes to RSS feeds, Windows Phone users have numerous choices for an excellent experience and superb design. One of the more established creations is Nextgen Reader, which goes way back to January 2011 on Windows Phone. How’s that for dedication? The app now uses Feedly for RSS management and it’s a joy to use.

Version 5.31 is now live in the Store and we’re teaming up with Nextgen Reader to make it free for 24 hours. You heard that right. The app usually runs for $1.99 but if you grab the app in the next day, you’ll have a free, perpetual license on this excellent RSS reader forever. That means if you buy a new Windows Phone, this app will still be free for you.

Why? Because you folks deserve your news.

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Developers have a hard time getting word out about their work, especially since the platform is still relatively young. Here in the UK we have the Windows Phone User Group, headed up by Matt Lacey (@mrlacey). The monthly meetings enable developers to showcase their apps and / or work in all areas of Windows Phone. We tag along each time to offer more support for developers and to see what's new in the community.

It's a perfect opportunity to get involved and also to meet ourselves for some coverage on this very website. This coming Monday (May 20th), the group is heading to Nokia's new offices in Paddington, London. We encourage all developers to register, come along and demonstrate their work to the audience. As an incentive, there's a special prize on offer too for the best app. Who doesn't want free promotion these days?

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Marie Claire (www.marieclaire.co.uk), a popular women's magazine, held a @work with Windows Phone event in London where a panel discussed the importance of maintaining a healthy work and life balance. The panel consisted of Marie Claire editor Trish Halpin, Holly Willoghby, Balance Me co-founder Rebecca Hopkins and jewellery designer Bec Clarke.

The four ladies were joined by dozens of Marie Claire readers for an afternoon discussing women at work and how technology can provide useful features to help smooth out each day. 

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Shh. Can you hear that? Yup, that's the sound of a pin dropping when it comes to Microsoft shouting out and marketing Windows Phone. The company had a rather elusive presence at CES earlier this year, as well as the recent Mobile World Congress. If you ask anyone, "Who's powering Windows Phone marketing?" I bet the majority (if not everyone) will answer, "Nokia." So what's up with Microsoft?

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Chu Yi, a university intern in the US, has created an impressive Windows Phone video. Yi chose to make a model version of a Windows Phone, which sports interchangeable tiles to create a unique effect when coupled with post-production effects (speeding everything up). The general idea was to highlight the ability to personalise Windows Phone to suit individual characteristics. We'll have to admit we're rather impressed.

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We're entering into 2013 and Microsoft has already displayed signs of the company continuing to push on with its marketing campaign for its Windows family of products - namely Windows 8. A batch of new commercials have been released on its YouTube channel, with the first featuring the track "Everything at Once" by Australian singer Lenka. 

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Don’t adjust your spell checkers folks, ‘Trendify’ could be the next buzz we've all been looking for. Nokia India has posted a new video showing off the more affordable Lumia 510.

It’s all fun and games during the segment but getting down to business they are touting the Lumia 510’s social side. During the video we’re seeing all kinds of crazy hand to hand kissing going on during the little video, check it after the break.

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Microsoft recently published a video on its Windows Phone YouTube channel that featured Misfit Toys and 'Bumble' (The Abominable Snow Monster of the North) for a new Windows Phone 8 commercial. The team is back with another festive themed commercial featuring not only the Snow Monster, but Santa Clause who is enjoying a quick dip before the mad rush to deliver presents to kids around the world.

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Yesterday another Video appeared on the dedicated Surface YouTube Channel but it dispels with any meaningful message in favour of irritating music and mind bending spins and flips.

The Surface tablet is Microsoft’s first foray into selling its own computer and is designed to go head to head with an army of Android tablets and the seemingly unstoppable Apple iPad. Anticipation for this device amongst many, including staff here at Windows Phone Central has been high and we have written about how much we like it but we aren’t really what you’d call the average consumer. So what is going with the advertising for Surface?

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