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public relations

Remember that huge five week long game drought we just went through? We didn’t get official word from Microsoft until the fourth straight week without a release, after the drought had almost passed (and not for lack of trying on our part). As every week went by, your humble author and most avid Windows Phone gamers became increasingly distressed. The whole situation brought to light the ever-worsening handling of Xbox games for Windows Phone by the platform holder.

It also led to the creation of this very series of editorials about how Xbox games for Windows Phone can be turned around. Microsoft has a wonderful gaming synergy on its hands with Xbox Live and Windows Phone, if only they will make proper use of it. We’ve already explored several ways to do so: overhaul the certification system that’s completely inappropriate for mobile games, get internal forces within Microsoft on the same page about the value of Xbox Live, and then promote Windows Phone directly alongside Xbox consoles.

Today we follow up on that last point by looking at the lack of public relations management that affects mobile Xbox games and makes it difficult for both Windows Phone and Windows 8 developers and publishers to promote their own games.

More →