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remains high

71% of developers are optimistic about Windows Phone 8

A new survey today from RW Baird shows some promising news for the Windows Phone platform.  Despite some recent setbacks and still less-than-stellar adoption rates, devs are keeping their eyes on the prize with Windows Phone 8 and Microsoft’s future.

The poll shows that since the June 20thWindows Phone Summit, 71% of respondents had an increased interest in the platform because of the new Windows Phone 8 capabilities.  That’s quite a high number and we believe a smart move as the promise of overlapping development for Windows 8 Desktop, Surface and Windows Phone 8 will offer some tantalizing opportunities for increased revenue.

Regarding developers long term outlook for Windows Phone 7, devs were less enthusiastic with a noticeable decline from 6.3 (out of 10) back in Q2 2011 to just 4.2 in Q2 2012.  Why the drop? It’s actually hard to decipher as it is far from clear just what devs understand as “the future of Windows Phone 7”. From a technical standpoint, the platform is winding down but Nokia and Microsoft have promised long-term support. Microsoft has also ensured that Windows Phone 7 apps will work on 8—so are devs turning from WP7 and looking to WP8 instead? That seems to be the case.

The worst news though is aimed at RIM and their upcoming Blackberry 10 platform. Developer interest for their next gen OS is precipitously declining with only a 3.8 (out of 10) now hopeful for its long term success. RIM has responded to this report noting that they’ve published 15K apps since January and their dev camps have had robust attendance. All of that may be true but image and perception are everything and people's view of RIM’s future looks negative—that is never a good thing and hard to turnaround. (But see Crackberry for an alternative analysis).

Perhaps it’s not surprising that iOS and Android remain strong with 9.3 and 8.7 scores for developers’ faith in their long term potential with Android taking a very slight dip.  The survey data comes from 200 developers culled from a sample set of 4,300 making the numbers seemingly reliable.

The takeaway from this news would be developers clearly see Windows Phone 8 as the third ecosystem for smartphones while webOS, Symbian and RIM’s future OS are clearly either dead or floundering. That's something to be hopeful about.

Source: RW Baird; via Crackberry, All Things D

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