Strategy

Microsoft shopping around for a new global advertising campaign to focus on One strategy

Microsoft shopping around for a new global advertising campaign to focus on One strategy

Leaks are always fun, at least if you’re on the outside. It gives you a peek as to what’s coming next.  While there have been many on the Windows Phone 8.1 front, it looks like Microsoft’s advertising arm is not immune from them either. Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from “product-...

Daniel Rubino 34
Babel Rising 3D bringing divine punishment to Xbox on Windows Phone this week

Babel Rising 3D bringing divine punishment to Xbox on Windows Phone this week

Last week’s Xbox release, Extraction: Project Outbreak (review coming tomorrow!) was a surprising strategy title mixed with elements of action. This week, we get another strategy title, but otherwise it couldn’t be more different. Babel Rising 3D will soon be on the Windows Phone Store, courtesy of developer Mando Productions with Ubisoft publishing. Yes, this is Ubisoft’s first Windows...

Paul Acevedo 38
Report - Samsung cozying up to Windows Phone, trying to depend less on Android

Report - Samsung cozying up to Windows Phone, trying to depend less on Android

As the fallout from the Apple v Samsung case is being realized, there is a lot speculation as to what that decision will mean for the likes of Microsoft and Windows Phone. Opinions range from it will big big for Microsoft to it won’t matter for them at all. The Korea Times, a paper with a mixed reputation on these matters, has gone on record in saying that Samsung is looking to form a...

Daniel Rubino 47
Samsung and HTC changing strategies for Windows Phone. We look at who wins and who loses.

Samsung and HTC changing strategies for Windows Phone. We look at who wins and who loses.

Although Windows Phone 8 is not quite yet here, the ever-dynamic smartphone industry is once again churning and there are some big changes coming. Today we’ve seen two stories that will both have an impact on Windows Phone--one about Samsung, the other about HTC--and we’ll see what that will mean for consumers this fall.     Samsung says ba-bye to Bada First up is Samsung. As...

Daniel Rubino 98