Microsoft Lumia

Microsoft will officially rename its official Windows Phone Twitter and Facebook accounts to the new Microsoft Lumia brand on Friday, November 7 as part of the company's efforts to ditch the Nokia name, and ultimately the Windows Phone brand, from its smartphones.

Microsoft had already announced back in October that its Windows Phone social networking accounts will be renamed to Microsoft Lumia but today is the first time we got a specific date on when that will actually happen. Only the names of the accounts are changing; nothing else will be altered.

The changes are all part of Microsoft's previously announced plans to focus on the Lumia brand for their smartphones. It also shows that the company is downplaying the Windows Phone branding as a whole, and that the company could in the future simply refer to the mobile version of its OS as "Windows" as part of a unified marketing effort across smartphones, tablets, and PCs.

Do you think Microsoft should ditch Windows Phone or should it keep the brand around?

Source: Windows Phone on Twitter, Windows Phone on Facebook