If some new pop-up notifications in Windows 10 are any indication, Microsoft is pretty eager to lure Firefox and Chrome users to using its Edge browser. As spotted by a user on Reddit, Windows 10 will now periodically show "tips" that claim Edge is safer than Firefox or Chrome when you launch either of the competing browsers.

Edge Pop-up

The for Firefox specifically reads:

Microsoft Edge is safer than Firefox. It blocks 21% more socially engineered malware.

Microsoft appears to be citing a study by NSS labs with the claim. In the original Reddit post, the poster noted that the pop-up sometimes appears on startup, though not every time. While the Reddit post specifically relates to Firefox, Microsoft confirmed to Venturebeat that the pop-up is also active for Chrome, and that this wave of tips began appearing this month.

It makes sense that Microsoft would want to tout Edge's advantages over the competition to encourage users to switch, particularly when it comes to security. However, baking these types of notifications into the OS could be seen as problematic for some. The good news is that you can disable the tips if you'd like by heading to Settings > System > Notifications and disabling "Get tips, tricks and suggestions as you use Windows."

Have you seen these types of tips pop up on your machine? Let us know what you think in the comments!