Microsoft has announced that app developers for the Windows Store should see some better advertising performance and improvements in reporting capabilities on their Dev Center pages.

Windows Store

Microsoft listed the improvements in a blog post:

  • Faster reporting– Better reporting performance in Dev Center.
  • Fresher reports – Data loads faster into Dev Center, so you should see your reports earlier.
  • Improved accuracy – New system implemented to detect and rapidly correct data discrepancies, so data is more accurate.
  • New reporting capabilities – New date range options, including custom date range and market wise ads performance data in download reports, so that you can better analyze performance data in Microsoft Excel.

Among other things, Windows Store app developers will now be able to see ads performance data beyond the last 12 months and check out ad performance data across different markets. More features and improvements for Dev Center ad reports are in the works.