Flipkart's Windows Phone app picked up an update today that allows you to search for products using image search. Updating to version 18.104.22.168 introduces a camera icon in the search bar, clicking on which will allow you take photos of products you're interseted in buying. You can then refine the categories to better tailor the search results. For instance, if you're looking for trainers, you can select shoes from the category list, and the app will show a list of shoes that match the image taken.
From the results, it looks like the feature works off of the colors in the image. Taking an image of the Nike Air Max 2015 (Volt/Jade) returned shoes that contained similar hues. Similarly, searching using the Nike Free Run as a reference resulted in listings of black-colored shoes. If you're looking to create an ensemble, you can take an image of your shoes and select different categories (such as t-shirts) to get a list of tees that match the color scheme of the shoes:
The feature works for products listed in the fashion segment (as they're tagged according to color). The results are not brand-centric as of now, but the idea behind image search is to browse products that look similar to the photo in question.
Here's the breakdown of what else is new in version 22.214.171.124:
- Image Search - Now find fashion products using just a photo!
- Like a lifestyle product on Flipkart? - You can now find similar looking product with just a single tap.
- Invite your friends and earn exciting rewards.
- Bug fixes and improvements
The image search feature comes in handy if you're looking to dial down on a certain color combination for your outfit. Head to the link below to download the update, and let us know how you're liking the feature in the comments.
Thanks Rahul and Abhishek!