Microsoft

Microsoft was able to retain its position as the fifth most valuable brand in the world in Interbrand's 2014 Best Global Brands report.

The report valued Microsoft at $61 billion, behind the likes of other technology giants like Apple, valued at $118.9 billion, and Google, which came in second at $107 billion. IBM was placed fourth at a valuation of $72 billion, and handset vendor Samsung came in seventh with a valuation of $45 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:

  • The financial performance of the branded product and service
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company

To check out the list of the 100 most valuable brands in the world, head on over to the link below.

What do you guys think? By integrating Nokia's handset division in-house, can Microsoft mount a stronger challenge next year? Share your thoughts in the comments.

Source: Interbrand