There's little doubt in our mind that Microsoft is treating Windows Phone "Mango" and the four new phones here in the U.S. as a re-launch of sort. Between Monday's "Big Phone" event and the ensuing after-parties, Microsoft is finally getting some much due attention from the public and media.

In this Reuters piece, Microsoft's attempt to get back into the mobile market is described along in addition to Windows Phone Division President Andy Lees, who talks us through some of the OS features and benefits. While the inevitable Android/iPhone references were made, including the uphill battle Microsoft faces, the phones and OS come off as looking like capable under-dog--not a bad position to be in.