Kantar's latest smartphone market report mostly shows declines for Windows Phone

Research firm Kantar Worldpanel issued its latest report on the smartphone market share numbers, this time for November 2014. Unfortunately, its numbers shows that the market share for Windows Phones went down in nearly all of its territories.

According to its research, Windows Phone's share went down in the US from 4.6% in the three months that ended on November 2013 to just 3.0% for the same time period that ended in November 2014. Even Android's share went down from 50.4% to 48.4% in the same period, but iOS jumped up from 43.1% to 47.4%. Kantar said the sales success of Apple's iPhone 6 was the reason for the increase.

Windows Phone's market share went down overall in Europe from 9.8% to 8.3% between November 2013 and 2014. Only Germany saw an increase in Europe, from 5.7% to 7.1%. Australia also saw an increase for Windows Phone, from 6.9% to 8.0%. China saw a decrease in its Windows Phone share from 2.7% to just 0.6%.

Source: Kantar Worldpanel

John Callaham