Microsoft faces blowback in China over unwanted Windows 10 upgrades

A large number of Windows users in China are complaining about what they are calling an unwanted push by Microsoft to download and install the free Windows 10 upgrade.

According to Reuters:

Posts critical of Microsoft on microblog site Weibo relating to the Windows 10 upgrade, which Microsoft users must switch to, have grown to over 1.2 million in number, it said. "The company has abused its dominant market position and broken the market order for fair play," Xinhua quoted Zhao Zhanling, a legal adviser with the Internet Society of China, as saying. He said users or consumer protection organizations had the right to file lawsuits against the company as Microsoft had not respected users' right to know and choose, and may eventually profit from the unwanted upgrades.

The move to push free upgrades has been seen as an effort by Microsoft to take on widespread piracy in the Chinese market. In 2011, for example, now former Microsoft CEO Steve Ballmer stated that as many as 9 out of 10 Windows installs in China were from pirated copies.

John Callaham