Acer's W4 Windows Phone... from 2011

Acer won't commit to a Windows Phone return until marketshare rises more

It's a bit of a catch-22: Acer's not interested in releasing new Windows Phone 8 devices unless the marketshare of Windows Phone rises, but manufacturers like Acer joining in are part of the equation for increasing Windows Phone's marketshare. But, alas, here we are, with Acer saying that they "are having conversations with Microsoft, and if they index Windows Phone to 10 to 15 percent, we are interested."

That could be a long ways off, as optimistic projections for 2014 show Windows Phone reaching 4-5% marketshare. That would be tens of millions of phones sold, but Acer would be going up against Windows Phone titan Nokia (soon to be Microsoft), as well as the likes of Samsung and HTC.

Acer's last Windows Phone device was the Acer W4, way back from 2011. Windows Phone has come a long way since then, but according to Allen Burnes, Acer's VP for smartphones in Europe, the Middle East, and Africa, there's still room for improvement, especially on the app front. As he said in an interview with The Inquirer:

"The Windows Phone Store is improving. But if there are 350,000 apps and it doesn't include the top 100, then it's no good for consumers. For example, if you don't have the local banking apps, then it is of naught to certain people. There are a whole bunch of elements around the application space which need fixing, which for us, is a a big deal.

"Consumer call is one of the reasons why we we have no Windows Phone plans at present. While Windows Phone indexes at around seven percent in Europe, that's not enough for us to take the risk. The fact is, until people start talking about the great experience you can have on Windows Phone, we can't go in on it."

There's no denying that not every top-100 app from Android or iOS is in the Windows Phone Store, but at 350,000 apps there's bound to be a comparable replacement available. Acer, for their part, introduced two new highly-affordable smartphones at MWC 2014, both Android powered: the Liquid Z4 and the Liquid E3.

Acer is making some decent, affordable Android hardware. Would you want them to come to Windows Phone, or is there reticence enough to turn you off to the potential of an Acer Windows Phone device? And what do you think of Acer's Windows 8 tablets?

Source: The Inquirer


Reader comments

Acer won't commit to a Windows Phone return until marketshare rises more



Yes, I also want to see Sony and LG make WP8.1 devices, preferably Sony. Acer can go jump off a cliff for all I care - even their Android phones are blah.

Hey Acer, if you can sell  and reach 15% of the Android market, then we can talk. Meanwhile just go away and take your blah Android phones with you!

My dear sir, you are absolutely right. Never been interested in any cheap crappie stuff this company makes.

My girlfriend has an Acer laptop on Win 8.1 with a touchscreen and it's great, but I don't think I'd ever get an Acer phone, so I too couldn't care less...

Good riddance, because that's all Acer ever does. If I were Microsoft, then I would thank them.

Acer is one of the main OEMs that is making people consider leaving Microsoft's platforms because of extrmely low quality devices.

Yes, in Taiwan headquarter Acer even threatened Microsoft not to produce hardware like Surface tablets, and look what happened? Microsoft was forced to delay the sale of Surface tablet for a year in Taiwan!! Screw you, Acer!!

Acer does have a crap attitude. They'll never be a leader without taking some risks. With the new requirements, this seems almost lazy.

Alienware is Dell. Unless this has changed. I haven't been keeping up with Acer, not to sound like a troll. But, the last article I read about Dell, they bought Alienware.

I have the m14x instead of a desktop. Dell does not have too much influence over alienware. Only some software branding, which is minimal.

It's an insult to Walmart and Alienware that you mention Acer in the same sentence with them. LOL!

I had an Acer Notebook for three years.. Then its the mainboard got a defect.. Now I am at Apple and never had a single problem on my iMac.

I love how when WP8 first started out people complained about them not having the top 50 apps, then when they got all the top 50, people upped it to the top 75, and now it's up to the top 100. Pretty soon they'll be saying "Ohh, Windows Phone sucks because it doesn't have the top 500 apps."

It's called a straw man argument, or Aunt Sally for our WP brothers and sisters in the UK, logical fallacy. There's nothing tangible they can use to prove their point, so they stand up the App count and Top x apps straw man, and knock that down over and over.

Can't blame them really. But I don't think people think of Acer when it comes to phones the same with Lenovo. That's why Lenovo needed Motorola to get a better foothold in the mobile phone arena. For a company who's not known for being much of a phone competitor, I wouldn't invest much in a low share OS either. I doubt they having much success on the Android front.

Interestingly, Lenovo has the most to gain on the WP platform with Motorola's device expertise, ignoring Nokia of course. They now certainly have the best phone manufacturer outside of Nokia that is willing to develop for Windows Phone.

For the record, I do not think that Samsung makes quality phones (particularly not their Windows Phones), and--as a former owner of three HTC Titans and one HTC Titan II--HTC definitely does not make quality phones (potentially changing).

I would prefer to get a HTC WP8 first,before a crap made by Acer, even on PC hardware I hate them.

What's the deal with market share? If Windows Phone sells 200 million, but the world sells 2.5 billion, would that user base not be enough?

200m is a lot of devices and generated revenue. 200m also would add to the 2.5b even if its and Android (which they don't have). But growth is growth.

Hum... Ok Acer, maybe when WP has 15% you wouldn't be able to catch the train, just like "all of you" run after Samsung.

I really want WP to exceed 15% everywhere, but considering Acer's "ultimatom" - now I kinda don't :D

They make a good point in the article. WP8 needs the top 100 apps to be truly successful. That will force people to stop making excused and at least try to get on board. It is frustrating though, my banking app and my employer's apps are not on Windows Phone yet...

Indeed, it will just increase heck there have been alot of banking apps coming to wp recently. Do they expect all banks in the world to release apps?? lol.

Typical Acer, waits for someone else to do the work then comes into the market as a "solid contributor". 

News flash - Acer phones were always garbage and their effort is laughable at best. 

They don't deserve to be a OEM for Windows Phone anymore. If you plan to get into the mobile game, plan heavily and work hard, even if results aren't as amazing as you expect. 

I doubt it. Considering they had a net loss of almost $450 million in Q3 last year and their CEO retiring from poor sales, its not like they have a lot of room for more loss should nobody care to buy a WP from them. So once again, I don't blame them.

Consider it signed by me as well, as much as it would be nice to have another OEM creating Windows Phone devices I really don't want Acer as that OEM.

Acer:  The company that decided to lose money on Chromebooks instead of putting an effort into goot touchscreen Windows 8 computers.. and then blamed Winodws 8 for their problems.  Yeah, that Acer.

Um they actually had decent chromebook sales and was one of top two best chrome book seller on Amazon...

Welcome to the parallel universe, were Chromebooks hold  21% of the PC market and pigs fly high in the sky...

How could your statement be true when windows controls 90% of the market? That only leaves 10% for Apple, Google, Linux? Check your facts & math

You sir are a model citizen. It is not very often a person on an internet comment section can humbly admit they are incorrect. I respect an salute you.

ChromeBook's marketshare is only 21% when they narrow the market to things like "Laptops with 11 inch screens under $250" or "Channel sales to education in select markets"

The actual market share is 0.4%, which I guess is a big improvement from the 0.07% it had last year.

It doesn't matter how many they sell, there are no margins, no money to make there. The only entity that benefits from a chromebook sale is google.

Does Windows Phone need other OEMs than Nokia? Of course, to lure in fanboys of the other OEMs, but Acer seems pretty useless. Never heard a good word about any of their phones. But I was *pretty* satisfied with my old Acer laptop until I got my Vaio.

Yes they do. They need OEM's that are popular in other regions like China. Just like Nokia has made them popular in Europe, they need someone to do the same things in the Asia markets. Hopefully Lenovo, LG, and Huawei can help with that.

True. But Acer brings absolutely nothing to the table. Their continued absence will not be missed.

I wouldn't commit to Acer until they can prove that their products can last longer than 15m.

Not a fan of Acer at all so couldn't care less. It's even not a bad thing that such brands are not tied with WP.

Sure, I'd buy an Acer WP if it was better than my 1020. If their intention is to shove out more cheap stuff then who needs them? There are already plenty of cheap mediocre WPs.

I for one will be happy when Acer returns to the Windows Phone handset market.  For too long I have been without a phone that overheats, freezes and falls apart.  My Lumia has become a boring bland piece of hardware.  If my previous Acer products are any indication, then I won't be disappointed...

Definitely file this one under "Who cares?"!  If Lenovo makes some good WPs and does well, that will be huge for the platform.  If most of the other new WPs OEMs make WPs, it will be too late for Acer to get in the game.

I love my Acer laptop. Got it 2 years ago and it's still a beast and have never had any major problems with it....but this reasoning is just an excuse to not produce WP8 hardware. Instead of giving the tired market share excuse, just say outright that you don't want to do it.

What operating system is on their laptops? Funny how they can make a living off of windows but not make a quality windows phone and market it as a companion device

Phones is a totally different market than desktops, laptops, and tablets. I bet the real reason they aren't building a WP phone is lack of carrier support for WP phones in general, which is more than evident. But, to avoid getting on the carriers' bad side, they give the market share excuse instead.

You are one of those who think the world ends at US border? No, in the rest of the world, carriers don't have control of the phone market. Talk about freedom *smhh*

The next phase for apps is to get local services, e.g. banks, stores, grocers, etc. Will take a while but I'm sure in WP's key markets it'll be done soon.

In my County all mayor banks have had a WP app for over a year now. As always Acer is walking behind the true tech companies. Well, its their funeral.

Acer is right and until Microsoft and WP advocates start listening...would you rather be "right" or would you like see the platform advance? Do you want to win arguments or market share?


What operating system has Acer built there company on and still do today?

Please don't say Android as it doesn't provide a fraction of acers primary income today.

Acers first and only windows phone was garbage design can't compete putting out garbage. Furthermore, I don't want any OEM who isn't committed onboard the windows phone train anyway.



If this was coming from the likes of Sony or Asus, I would say "that's not good". Coming from Acer all I say is "meh". They're a OEM of cheap bad PCs, I don't see why anyone would want an Acer phone when they have Nokia and HTC Windows Phones available.

Acer is another one of those companies that expect Microsoft to do all of their Marketing for them.  I haven't bought a device from them since the 90's as it was junk.

And if won't help get it to that goal do you think we'll care about your devices when they're released?

Exactly - I am thinking the same. The players that help get it to the goal will be the ones I support going forward. Sony better get on board quickly - I am interested in what that would bring to the table, but that might pass with too much time.

Why is everyone complaining about Acer? I've always used acer computers and always will because they make good, quality products at a reasonable price. What's to complain about them?

Your standards must be very low. My sister has a 1yr old Acer w8 laptop. The trackpad works sporadically and it over heats

I wish MS would restrict or refuse to license the windows operating system to acer. Windows is why acer exists in the past and today. Even though they have an android offerings, it's still not the reason acer is still here, its windows.

Okay, you point google isn't refusing to make a WP because they own android. My theory is ms bought Nokia to build clientele who purchase pure windows devices. Once that happens, it could mean a'dios to those who treated them this way.

Yeah but with the way that google has refused and/or blocked their services on WP (which is fine by me) you'd think they didn't need MS to exist in the first place.

I'll give a damn when Acer gets 15% market share, or customer approval rating. Whichever comes first.

The odds:
"so you are saying I have a chance"

Maybe this is why Acer is synonymous with cheap crap. Don't they make Gateway and E-Machine computers as well? No one is clamoring for an Acer phone.

He makes a good point. The lack of banking apps is quite annoying. There can't really be an alternative to those without fear of your information being stolen.

People always use this argument when talking about banking apps. Yes, a person can use the website, but why should they. There are some functions that banking apps have that you just won't get from the website, plus the convenience. Just because something works for one person doesn't mean it will for another. I believe that with the growth Windows phone is experiencing, it won't be long until more banking mobile apps come along. Quite frankly, I'm waiting to see what other OEMs have to offer for Windows Phone. I have a note 3 right now, but depending on what other OEMs offer and Windows 8.1, I may switch to a high end Windows phone. And I actually like the look of samsung devices, so I'll definitely be keeping an eye out for whatever Windows phone they bring out. I use a Nokia 521 right now.

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I do want a missing banking app but recently discovered that the app bas limited vision of account details on Apple and Android apps. Therefore, i would need website access anyway.

Just read on BBC website about banking app problems;

We are currently experiencing record usage of our mobile banking app. Over 5,500 customers are logging on every minute," it explained.

NatWest told customers: "If you're having difficulty with our mobile app, online banking, telephone banking and ATMs are all working normally"

Take the US and Japan out of the equation and the percentages look a lot better for WP as well as worse for iPhone..

Yes it matters very much. WP is NOT just Nokia. People tend to forget this. HTC, Huawei and Samsung are also WP. Every device adds to the ecosystem that we all love and enjoy. I have an 8X, but would also enjoy an ATIV S, or maybe a L1520. Don't be petty people!!!!

While I do agree with you I also disagree about Acer. They never really had any stronghold in any mobile market and their sales are dropping be it Windows sales or Android. They net loss has been constantly rising and I think they have little resource to create strong WP promotion when they can't even handle their W8 sales. They had to cut executive salary by 30% to find ways to keep moving into 2014. Now they need new direction and they betting it all on Android that leaves little room for a crowded Samsung dominance. They don't have enough sales on their phones to push a decent number for WP. I don't even think they pushed out 200k phones in 2010 even though they claimed the shipped 250k for that year. Its hard to ever find any numbers on their phone sales and their tablets aren't too bright either. They been making a lot of poor decisions that caused the resignation of their current CEO. While I do agree that yes WP could use them, I don't see a major gain for the ecosystem as with the likes of Lenovo and Huawei.

Yeah I get the picture. Make others do the dirty job and jumps in once they're done. I don't like that smell. I'll stay with Nokia.

Eh- Not missing on much.


My laptop is Acer by the way. Incredible value for the money, it's just that smartphones are so closely priced that I'd just buy a Nokia instead (which I did)

They produce sub par quality phones, so its actually a benefit them not being on the platform, better quality phones for WP users with the manufacturers (or just Nokia!) being able to sell at higher volumes (due to less competition).

We still get the needed competition as WP is competing against Apple and Android.

It would be nice if Acer joined the party. I hear thier concerns but I think they could positively affect the market as the Windows Phone ecosystem gets more visible support. One point is very true however, Windows Phone needs a feature that makes the regular Joe say, "I WANT A WINDOWS PHONE!"Apple has that, Samsung and Android have it. People walk into the stores LOOKING for those devices. A small percent of us do the same for Windows Phone. And the breakout success of the 520/521 has more to do with people looking for a CHEAP phone than a WINDOWS PHONE. Microsoft needs a stand out, revolutionary feature. I think CORTANA can be it.

Nope. Cortana will be great... probably better than advertised. But as soon as that is realized the tech writers and blogger will be quick to shit on it and spread as much FUD as possible.

No real loss. Acer can't seem to figure out how to make a good smartphone anyway. Their Android phones are pretty sad and it was like they didn't even try with their first Windows Phone.

Gave up on acer after I recieved a monitor with the worst light bleed I had ever seen. It's one thing to have issues seeing dark scenes on the screen when sunlight is hitting it, but when it's caused by the monitor's backlight...

I feel like few people [who know better] would buy an acer phone anyways, no matter the OS.

Personally, I could not care less. I am so tired of the app bullshit. Those 100 apps may be completely meaningless and now that the last 100 apps were added, there is still the same whining. Boils down to laziness.
My guess is if you lined 100 people up to create that mythical list, it would take a year to come up with such a list.
By the way. I probably have 200 apps on my Lumia, but only use 5-10 regularly. I bet if you quizzed all of us you couldn't figure out the "top 100."

Nothing like waiting for a market to develop before entering. Because it's much easier to convert a client from a competitor on the same platform than it is to win a client from another platform, said no salesperson ever.

Funny how they steal the spotlight by announcing BS ideas about WP and windows, despite their irrelevance.

Acer makes phones people want? Maybe they should do research on top 100 apps in the windows phone store before talking out of their ass in a public forum

You see, that's the strategy that cause Acer lose market share on handset device and laptop/desktop pc in recent years, I don't know if Acer is willing to make more profit, or just this small amount of money to make a small living....

My mate Jimmy said the he isn't planning on making a Windows Phone until he paints his front room, I'm more sad about this than losing Acer

Doesn't matter.. Acer reminds me of a bandwagon fan. We don't need you Acer! Go home..

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If Sony joins in on the WP party, people will walk into a shop, see a beautiful Sony phone and buy it without a thought for OS, unless of course, the shop assistant is as dumb as most seem to be and say how crap the OS they have never used is, and point them to a Sammy or Ifone

Ah Acer until u stop producing the crap that u call laptops and desktops I couldn't give two fucks what u say. The quality of Acer products is pathetic