Sonopia got a write up in Business Week yesterday. The deal, apparently, is your group (i.e. Sports team fans, church, local grocery store co-op, whatever) can sign up with Sonopia and let them provide a Mobile Virtual Network (piggybacking on Verizon) for you. The benefits: your group gets a bit of the profit and you get to communicate with each other via the MVNO.
All this tells me two things: 1) there's a lot of extra money sloshing around the mobile phone market (which I knew anyway from the crazy way that phones are subsidized) and 2) It would be fun to start up a WMExperts MVNO. Who's with me?
A former Microsoft exec is starting a service that lets just about any group—from churches to sports teams—become its own cell-phone provider