Kendrick Lamar is a 24-year old musician from Compton, California, and the above video runs us through how Windows Phone aids him produce lyrics and melody ideas wherever he may be using Pocket Voice Recorder. Not only does he use the platform for creating music, but he opens up his album on Zune to listen to his tracks. 

Neat advertising and a cool story. 10 points and a brownie badge if you can spot the WPCentral app on the Marketplace in the video.

Source: YouTube (Microsoft), thanks David for the heads up!