Todd Brix, the overseer of the Marketplace, just posted an article on the Windows Team Blog which goes into more depth about the web version of the Windows Phone Marketplace. This was announced yesterday, which we relayed.
The new version of the Marketplace available on the web will launch later this year along with Mango. This will, as mentioned in the previous post, bring a new platform to developers that will automatically provide them with more reach to customers without requiring the developer to do (or change) a thing -- it's all backend as expected.
There will be more placements for featured apps that will bring more noticeability and reach, ensuring developers receive more potential conversions while their app is in the spotlight. Users who browse the web version will be able to share apps and games via social media and email to contacts and friends.
Bing visual search will be re-configured too. Any end-user searching for apps and games will now be linked straight to the web Marketplace on their PC, ready to download and install. Your Live ID will be integrated so you wont have to activate a separate payment gateway in order to make a purchase. Simply click and go using card details on your account. Applications and games will be downloaded over-the-air via SMS or email.
It will also be a huge plus for anyone using a Mac who doesn't have access to the Zune software. Oh, and it looks gorgeous, thank you Metro UI.
Update: We've been contacted by Microsoft for a clarification on how the Web Marketplace would operate, ideally:
Regarding how apps are pushed to the phone OTA, we expect the vast majority of customers to install apps to the phone from Web Marketplace in a single step, using our notification service. SMS would only be used the first time if the notification service is not already turned on. This means that customers get the app on their phone with no additional steps - - no links or added engagement on the phone. There is an alternate scenario whereby customers can choose to send themselves an email with a link as we discussed, but practically speaking, we expect most people to simply let the app install in the background.