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Windows Phone surpasses 9% sales across Europe

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Microsoft claims nearly 5% of tablet marketshare, Apple and Google still far ahead

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Nielsen Q2 report shows Android and iOS rising while WP7 hovers

As you can see in the illustration above, Android and iOS has seen growth (3% and 2% respectively) since the previous report, which we covered in late May. In that Q1 report we saw Android taking 36% of the US market, while iOS was on 26% and RIM in third place at 23%. This quarter RIM has lost 3%, plummeting to just 20% of the market.

What's interesting for us Windows Phone users is that while Microsoft has lost a single percentage overall (counting both WinMob and WP7) dropping from 10% to 9%, we're not sure where the split is between the two. In the previous report WinMob was at 9% with WP7 only on 1%, but Nielsen has failed to separate the two platforms this time around. WP7 could be seeing positive growth and hitting 2% while WinMob falls to 7%. We just don't know.

What do you guys think, do you believe that Nyan Cat can sway some people?

Source: Nielsen

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Reader comments

Nielsen Q2 report shows Android and iOS rising while WP7 hovers

21 Comments

It's just sad at this point. I say let's take longer to get up to speed. I mean hey, if we can wait 5 years for WP to be up to par, why not 7 years! lol or should I say :(

umm... There is a new Android devices every few weeks, which means it has to be marketed, which means more exposure. WP7 barely have any adverts running anymore. That isn't bad but I'm sure Microsoft doesn't want too many people getting a hold of v1 and thinking Windows Phones suck because they cant do this or that. People will think that. After another year, then it will be sad if these figures remain barely unchanged.

Year 2 (Post Mango) will be more telling than this 1st year (That hasn't even finished yet). WP7 is still a young platform and is playing catch up in many areas, but is doing some really good things. Android took over a year before it started gaining any serious traction and that was only going up against Apple and to some degree RIM. WP7 has to combat Apple, and Google who both have large bases and mindshare, and to a lesser extent RIM who is still playing, but obviously having a much harder time today than a couple years ago. If WP7 (Not including WM) can get up near 7-10% in the US a year after Mango release, they will be in good shape going forward. I think that's all the momentum they need to keep growing and be taken seriously. Marketing the product has been the weakest link and I think MS knows this, and now (with Mango) have a product they can fully get behind and proudly show off on relative equal terms to iOS and Android. They just need some nice hardware to give it some wow factor as well.

I agree, 2012 will be key, MS after the big Mango update isn't really behind at all as far as APIs and features go, so they can now come out and market WP harder than before. They also need a more steady stream of new phones every few months, Nokia said they'll have a new device out every 3 for example, iirc. So far, only releasing a batch every year isn't going to cut it.

We just need a more steady and frquent release of new WP7 devices throughout 2012, none of this once a year batch release stuff. Toss in better and more advertising and we'll see what 2012 brings with it.

Argh... I hate Nielsen, really...First of all, their numbers for WP7 are patently incorrect. Their survey is self reported, so it is highly likely that a lot of people surveyed said "Windows Mobile" or "Windows" instead of WP7 by mistake or misunderstanding and got put into Windows Mobile category. So 1% in previous survey is probably at least 3 or 4%.And in this survey 9% is not even split before WP7 and WM... it is useless. I suspect that WM dropped and WP7 grew - but all this survey gives us is more fodder for trolls trolling.

I'm with everyone else. It's way to soon to judge ANYTHING off these numbers. While they're not flattering, people are forgetting about Nokia and Mango.It's just going to take a little time for Microsoft to get everything in place, and then blitz the market. While i don't think they'll snatch up 20% of the freaking market, they'll get WELL more than 1% in the next year I'd be sure.

The 9% are WP7 and Windows Mobile, remember that. WP7 is only at 4% worldwide, doubtful it's more in the US alone.

Why wouldn't it be more in the US? iOS and Android have a larger market share in the US then they do worldwide.

meh , do people SERIOUSLY make decisions on the phone they are going to buy based on FAN boy statistics??? are people that ignorant?i dont think these stats change a thing.

Nielsen isn't created for consumers. It's created for businesses. The decision makers that fund app development are going to be looking for growth markets so they invest wisely. As consumers, we hope our platform grows because it will attract developers and investors, and we'll get more apps from big companies. If we want Pandora, we want market share. If our market share dwindles, developers and investors will look elsewhere.

lol i dont believe this stats. RIM in third place at 23%?????? LOL sure that rim will be laying off 5000 of there employees they are sucking bad and wp7 will be third place soon....