Website development is an integral part of the Internet. Web pages you visit (including this very article page) are hosted on web servers, requiring experienced personnel to further build on online experiences. To help web masters and developers achieve this, tools and services are available to monitor traffic and the general wellbeing of properties.
Mobile apps are available on multiple platforms for folk to access and Windows Phone has a limited share of apps. I’ve compiled a short list of some apps you can use effectively to see how websites are performing, with some connecting to Google web master services.
Google Adsense: WP Adsense
Websites require funding and investment to kick-start, but advertising networks can lend a hand to cover bills and other expenditure. Google Adsense is a popular choice for website owners, but there’s no official client for Windows Phone owners. Luckily, third party developer Initiotech Solutions has released WP Adsense.
WP Adsense is currently sat on version 1, released earlier this year. For an initial gold release, there’s enough functionality included to get started with checking exactly how much you’ve earned on a web property, but there’s also bags of potential for updates to add even more access to Google’s advertising network.
The range of data available include the following:
- Earnings today thus far, including CPC (cost per-click), CTR (click-through rate), RPM (revenue per thousand) and page views
- Earnings for yesterday and the month in general
- Unpaid earnings on the Google account, along with what was last paid out
There’s no ability to alter or manage the account, it’s simply acces to quickly glance and see what’s what. There’s also Live Tile support. It’s worth noting that this app requires access to your Google account to gain access and view earnings data. Should you wear a silver pointed hat on a daily basis, this may not be the client for you.
- WP Adsense (3MB - free)
Google Analytics: InTheKnow
I included this app in my top five apps I cannot live without, and there's good reason too. It's arguably the best Windows Phone app available to browse Google Analytics data. Utilizing the Modern UI, adapting it to display graphs and website data, it's an absolute breeze to use. While viewing earnings is handy, seeing how web traffic interacts with your properties is vital.
InTheKnow pulls down Google Analytics data, including operating systems, traffic sources, landing pages, bounce rates and more. As well as the ability to check through various readings, website owners can also pin Live Tiles to their Start screens to quickly glance at how different properties are performing.
Accumulated data displayed in graphs provide an easy-to-use feature to see how progres has been made. The app also caches data downloaded for a more convenient experience and is perfect as a companion app for when on the move. The free trial has only time limitations included (7 days), but is well worth checking out to see if it suits your needs.
- InTheKnow (1MB - $1.99 with free trial available)
Special mention: Phonealytics Free
I have to give Phonealytics a special mention in this roundup of Window Phone apps, simply because it was a superb app when actively supported. The developer has since left the app to lay dormant with no updates since 2012. The app itself works perfectly fine to this day and is arguably the better looking app out of the bunch, but there are limitations.
Since it’s the free version, there are prompts to upgrade to the paid app, which is no longer listed on the store. This also prevents users from utilizing the Live Tile support – a major selling point for these types of apps. That's the only negative about this experience.
The ability to glance at information on the Start screen was the major feature back when Phonealytics was last updated, enabling web owners to quickly check performance when on the move. As noted above, the app still works fine except for Live Tiles. If you’d like to view your web properties in style, check out this app.
- Phonealytics Free (1MB – free)
In case you'd like to view some more technical data about a website, there's a handy app called Webmaster. It turns any Windows Phone into a lookup tool, providing information such as Alexa rankings, server types, page views, registration details and other bits. It's a small app, but handy for webmasters (hence the name). Also, as a free tool, we recommend checking out.
- Webmaster (2MB – free)
Webmasters aren’t simply developers and content management system (CMS) administrators. Content creators also fire up websites and blogs to produce and publish content to the online world. This is where WordPress comes into play. It’s a super-popular blogging platform, allowing anyone to either create a hosted blog or download the CMS package and manage their own installation.
WordPress for Windows Phone is a great app to manage any blog. Features include creating and managing posts, pages, comments and hosted drafts. All the basic functionality you'd expect to see in an official app is present. The editor itself contains a handful of formatting options, as well as the ability to add and manage media.
The only issue with the official WordPress app for Windows Phone is the lack of updates. The most recent release is dated back in 2013. We'd like to see further development on this decent app.
- WordPress (2MB – free)
Have you been using other apps I've not covered? Let everyone know in the comments.