There are a few options available for advertising on WP7, our George Ponder ran through a shortlist (opens in new tab) not so long ago. According to Microsoft in a recent blog post on the Microsoft advertising website, using the Microsoft Ad SDK with Windows Phone applications, developers are likely to earn more revenue from usage compared to Google AdMob (opens in new tab). When making such a bold statement such as this, one would need to provide evidence of findings, correct?
Herm Mogilevskiy, developer of the Paper Toss app, and Jeff Weber, the developer of the Krashlander app both took part in a test to demonstrate the effectiveness of Microsoft Advertising. Using both ad networks (Google and Microsoft) on a 50/50 rotation between June 2nd-20th, both apps accumulated almost 2.33 million impressions (or ad requests) covering both networks.
As you can see in the chart above, Microsoft Advertising brought in more revenue through a higher fill rate and eCPM (estimated Cost-Per-[1,000]Impressions). Jamie Wells continued with:
Herm Mogilevskiy had this to say about the SDK:
Jeff Erber added his $0.2:
Exciting stuff indeed. What do you make of these findings and what are your experiences (as a developer) with both of these advertising networks?
Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.
Ok, I am no expert, but would not a HIGHER estimated Cost Per Thousand Impressions (eCPI) be a BAD thing?78 cents versus 46 cents tells me that AdMob gets me 1000 impressions for less money (which is a good thing).
I’m using adtomatik for the last two months and got very good results, highest fill rates and better ecpm than others ad networks.
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