Everyone has been continuously wondering why Nokia has chosen to get with Microsoft, leaving Google and Android in the dark. We've had numerous reasons in the past, the most prominent being that the Android ecosystem is simply too crowded for Nokia to effectively compete in (just look at HTC to see how this can damage a company), but now Nokia CEO Stephen Elop has expanded on why he chose Windows Phone.
"I'm very happy with the decision we made," Elop said around a table with the media. "What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already."
Looking at the Android now and it's clear to see Samsung playing the dominant role, which would have made it difficult for Nokia to break through. Then you have to look at mobile operators who are important partners. "Strategically that's important for us [to be offering an alternative OS] because having a conversation with [chief executive] Ralph de la Vega at AT&T, the first step in the conversation is the recognition that we're not Apple, we're not Samsung/Android - used to be Android/Samsung, it's actually about Samsung now - we're a third alternative."
AT&T wanted a third alternative to iOS and Android. Mobile operators in multiple markets desired a third platform. Now, Windows Phone is no easy ride, but it's clear to see how Nokia has been able to work with Microsoft and really push the platform in the right direction. The partnership formed by the two companies is definitely a strong alternative to iOS and Android, which is starting to show with Windows Phone taking the third spot from BlackBerry.
So that's the main reason behind the decision and it's certainly one we stand by.
Source: The Guardian
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