CEO Stephen Elop explains why Nokia's in bed with Windows Phone
Everyone has been continuously wondering why Nokia has chosen to get with Microsoft, leaving Google and Android in the dark. We've had numerous reasons in the past, the most prominent being that the Android ecosystem is simply too crowded for Nokia to effectively compete in (just look at HTC to see how this can damage a company), but now Nokia CEO Stephen Elop has expanded on why he chose Windows Phone.
Looking at the Android now and it's clear to see Samsung playing the dominant role, which would have made it difficult for Nokia to break through. Then you have to look at mobile operators who are important partners. "Strategically that's important for us [to be offering an alternative OS] because having a conversation with [chief executive] Ralph de la Vega at AT&T, the first step in the conversation is the recognition that we're not Apple, we're not Samsung/Android - used to be Android/Samsung, it's actually about Samsung now - we're a third alternative."
AT&T wanted a third alternative to iOS and Android. Mobile operators in multiple markets desired a third platform. Now, Windows Phone is no easy ride, but it's clear to see how Nokia has been able to work with Microsoft and really push the platform in the right direction. The partnership formed by the two companies is definitely a strong alternative to iOS and Android, which is starting to show with Windows Phone taking the third spot from BlackBerry.
So that's the main reason behind the decision and it's certainly one we stand by.
Source: The Guardian
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
Happy to be on the Nokia + WP8 adventure. Enjoying every minute
But, who will it be❔❔❔❔
For now I'll hang onto my 8X hoping that Nokia comes up with a better design that isn't so pudgy. Or, hopefully HTC evolves the 8X to something even better.
Heh, to think that Huawei actually tried to purchase Nokia. Glad that didn't happen.
"Everyone has a competitor sooner or later, and Nokia has yet to find their true competitor".
I believe that statement should be referring to Apple/Android/Samsung and that competitor is NOKIA.
Samsung is the biggest manufacturer right now, with the "hottest" devices. They are seen as innovators and their name currently has a lot of pull.
HTC is dying. A healthier company would be better competition and would be more appealing.
They are the market leader at this point and they will not let the rise WP jeopardize their position (they will simply become part of it!).
Just ignore Android, WebOS, etc
Nokia will become most sucessful company sticking with WP.
Do you really see this as Growing platform? More like Slug speed.
Window Phone market share is too low that even if it increase by 1% it show that 33% growth and Android share is so large that even if market share increase by 4% growth rate will be still less than 10%.
Its number game. try to understand it.
I am not saying that Nokia should stop working on WP phone but that can also manufacture Android phone too which is still growing and if you forget about growth rate then it is growing even faster than WP(if you see only maket share gain).
WebOS is new and doesn't need even dual core to run. Nokia can use this OS to make some budget phone which can cost less than $150.
Of course, to start of with the new generation of smartphones, Micorosofts help must've been very wellcome at Nokia. And the license fees only exceed the support payment if the number of sold phones is big enough :-)
I do like the Lumias, and remain a loyal Nokia fanboy, with WIndows on the phone, just wanted to set the record straight.
WP growth is quite slow and wp licence fee is 3 times more than Android. In future Android is more benefitial to Nokia than WP.
Nobody own Android. Stop Trolling.
WP have very tiny market share. Do you really thing Nokia will become sucessful if they stick with WP. I think Nokia will also shrink like WP. I don't see the point of sticking with WP only.
HTC is not doing well because of their fault. Check Sony they are now earning profit because they are now doing things in right way.
All I am saying that WP growth is slow and it is growing slower than expected(according to analist).
Nokia must produce Android phone if they want to be sucessful.(this is also said by analist and I an completly ageed with that)
I don't think WP is ever going to cross Android in terms of market share. Even iOS is in long way. Interesting to see when WP market share cross iOS.
and Quality, well its personal preference some think Android offer better quality and some think WP offer better quality but if you ask experts nobody will tell you who offer quality because its matter of preference.
Nokia once said Android is our back-up plan. So, that mean Nokia was thing to produce Android but thanks to Elop relation with MS now they are totally depend on WP. If WP fail Nokia will fall. that's why I am, telling Android is better choice if they want reduce the risk. Atlest no OS can beat Android in coming next 10 years.But WP....i can't say that.
and one more thing, do not compare WP with Blackberry (a falling comapny). If you want to compare than compare it with iOS.
So, I think Nokia should produce Android and WP phone for more profit.
for one they would be sued by what MS, Kodaak, Apple for licensing fees. and Yes these companies do have to pay for android .and its not that cheap.. And its proof that Android just came in and stole all the paterns and release the product for free. after companies spent billions on research and development.
Second, Nokia would need to hire back thousands of workers to develop and android skin like HTC, Samsung and Motorola to be differnet and the cost of that would be crazy.
Third Nokia is not over 100% groth year over year which is not great since android is so large but its still very good and the cash flow last quarter was positive.
Do you Think Nokia shareholders would have spent that cash to purshase the other half of Simemons if they did not think nokia was truning the corner in the cell phone market.
Well you know they are and Yes it has taken longer than anyone has wanted weather is was Microsofts fault or Nokias at delevering its happening .. and Android fans are just going to face it..
it you walk around in our school system and ask users that are using android if they like it I would say that 80% hate it and its only because thier parnets got them the android because it was Cheap..
But seriously, never going back.
Nokia did the right thing, WP fits their phones just right.
Granted, the 1028 will still likely beat out the 1020 in some way, but this time round, it'd likely be an SD card slot or built in wireless charging, perhaps 1080p screen?
BTW - you're not stuck, you can get out if you want, so put some of the blame on yourself, too.
that also explains why Samsung isn't supporting wp that much.
maybe this will spell androids doom. Every tech giant has his day. And then comes the night. Apple is in the dusk stage now i d say.
Well, what took you so long to get here❔❓❔❓.. Anyways, now you're not going to bed until 2am every night, and if you forget to bring your smartphone with you, while taking a $hit, then your gonna be running with your pants down to get it whenever you hear that WPC notification... Trust me, if you have to $hit make sure you take your phone with you.. And, get ready for the longest bathroom breaks ever dude❕.. Everyone in your house is going to think you're playing with yourself, which is ironic because if you were actually fantasizing about girls instead of 41mp lumias it would be less pathetic.. Nevertheless, we're all pathetic here, and we all jack off to pictures of 1020's tacked to our bathroom walls, so don't fell bad... Well, don't feel too bad.. Another stupid thing we do here is get mad at each other, forget we are all here to support WP, and start cursing each other out.. I think this guy even tried to get my mother involved once... Lol❕.... Yeah, you're going to get called a troll from time to time, but just "brush them hattas" off fool... And, if you ever see a true troll up in this bitch then its you're sworn duty to crush his/her ass so hard they switch platforms... My name is Rodney BTW and I look forward to talking, lol-ing, trolling, arguing, fighting, agreeing, and disagreeing with you soon big baby baby baby❕❗❕❗❕❗❕ I♥WP...
signed by one of the fortunate guys who had a chance to hold the Lumia 1020.
That said, if Elop wasn't a former Microsoft employee, he would have the vision to push Microsoft so that they would stop being lazy when it comes to developing the OS. 'cause, at this moment, it's Microsoft that's holding Nokia back. And that is a shame for both companies. That's whyI think that, if Microsoft doesn't change their ways quickly regarding WP, once Nokia gets Android and Google allows them to mold the OS the way they want...WP is in big trouble. I just hope Microsoft realizes this sooner than later. And either delivers the entire development of WP in the capable hands of Nokia...or straights up their act and starts working harder and faster. We should be receiving GDR 5 or 6 by now. The platform demands a way faster improvement if they want to stand out. Yet, we're still waiting until God knows when for GDR2 which will bring minor things to the OS. =\
""To add to that... The WP8.0 OS is ❕BETTER❕ than Android 4.2.2❗... WP is much higher quality with a super intuitive, and infinitely customizable interface.. Bloatware is completely removable.. WP is generations more secure than Android has ever been, and a full security upgrade is coming soon. Malware is nonexistent because the store is safe to use. The devices run very stable, with next to zero lag, on efficient hardware. The OS is visually modern, and original, which is why other major OS's try to emulate it.. The WP ecosystem is far vast than Android, with XBL, Xbox, SkyDrive, Office, OneNote, W8, and XBM coming all together.. Although the later could use some work.. The app catalog is sufficient for the everyday user, with more and more official apps being added everyday that take advantage of WP aesthetics... I could go on and on.. There's so much that's good about WP, but its not perfect... Nevertheless, the good severely outweighs the bad, and this is why WP is a perfect competitor to Android.. Just imagine if store salesman had the knowledge of WP that I have. Do you think I alone can convince very many people to choose WP over iOS, or Android❔ You'd better believe it❗... Nokia chose WP for all the reason I listed, and because Nokia didn't want to go with mainstream.. Android is most definitely mainstream, and mainstream is neither new, or exciting.. That's why Nokia is not interested in making Android devices.. Look at Nokias devices,, does the company apear to be stupid❔ lacking vision❔Not capable of making smart decisions❔... The fact that Nokia chose WP over Android, and the fact that so many Android users admit Nokia is great, and want a "Android version", just solidifies that WP is a very good OS....... And those who choose to open their eyes will get the chance to take advantage of its very many qualities... Windowsphone/Nokia are here to stay.. Sorry, but this is reality""".....
Tune in next week folks as "rod" over here let's us know...
also, seeing the HUGE improvement to their Lumia line. the 920 is not even a year old yet and they have the 1020. by the time i upgrade by the end of 2014, i fully expect Lumia to be fighting hard against Galaxy
One of the best moments I believe....
maybe it is a chinese knock off phone ;D HA!
Nokia now needs to address itself by bringing the dual sim Lumia models.if this happens ASAP then Nokia can rule.
Lumia 520 and 720 with dual sim are needy one.
No doubt the growth of Windows Phone is no where near as high as many hoped, but it isn't as though this is WP's fault -- we're just in a highly mature market. BB10 made even fewer dents, for example. And if anyone thinks it's Microsoft that's pulling Nokia back, you're wrong. Microsoft can make as many changes to WP right now, but it means squat if the carriers are going to be perpetually reluctant about pushing regular updates to end-users...
Samsung chose not to, and therefore it left Windows Phone open to Nokia. IMHO this has nothing to do with Windows Phone in of itself, but the decisions made by OEMs to push certain platforms over others. And it is clear to me that Samsung seems to have its very own eco-system ambitions, one that might even put Google at risk in the long-term. Why would it (Sasmung) want to bottlefeed another challenger in Windows?
Nokia might have done well with Android back in 2010/2011 when it had the chance to jam that OS onto very low-end hardware for cheap, it might have been able to challenge Samsung's low-end Androids earlier on. But in the high-end segment (where the Galaxy S-series resides), it will probably face the same general set of problems as Sony and LG.
As it stands now it is clear that Nokia needs to focus on its entry and mid-level devices, it needs to keep upping the quality of mid-range phones and keep them under $300. If we see a Lumia 7xx-series device with 720p PureMotion HD and a quality camera with Zeiss lens for $300 or $350, we'll be in business... It'd be a high quality, high potential and potentially low-risk device for carriers all over the world to push it.
Also, with WP, samsung cannot differentiate from competitors because they simply has nothing to do that unlike Nokia has superior camera technology. WP is strictly restricted from UI changes.
The hard truth...
People make mistakes, companies make mistakes. But it's a little ignorant to assume that any one of us knows what’s best for Nokia, or Microsoft.
Don't get me wrong, I'm not calling them infallible. But everyone who's NOT them is looking at things very myopically, and just at the surface. Even worse most people are looking at what they do with way too much prejudice involved.
They may not know everything, but chances are they know more than any of us. So why continue to question them? I mean who gives a damn?? Is it mandatory that any company has to adopt android? And if android is the way to go why is it failing so hard for a company like HTC? Are people continuing to ask this question in a hope to get Nokia to somehow change their minds and get in bed with google??
They know what they are doing, and why... just let it roll and see what happens. I personally believe this is going to turn out great for Nokia and MS both.
Take LG for isntance, they sold over 10million smartphones last quarter. As a matter of fact 7 other android OEMS are selling more smartphones than Nokia.
According to IDC 8 out of the top 10 smartphone vendors are using android as their main OS. Nokia uis currently lies at number 10. Clearly the market is swaying more towards android devices. It wouldn't hurt if Nokia diversify their options by making andriod phones too.
I think Sony would make beautiful devices. Anyone agree with me ?
*tear falls from side of eye*
(Even though I said it earlier :-p )
By the way, I am still waiting GDR2 update on my device.