In a fairly candid interview with the Seattle Times, Andy Lees, President of Microsoft's Windows Phone Division, answers some questions about Windows Phone, Mango, OEMs, advertising and more.
There are some typical responses, like on the iPhone 4S (see review at TiPb) since it's only one form factor, it doesn't offer consumers a choice. Meanwhile, Android is "chaotic" with some phones being excellent and others being sub-par, resulting in a mishmash of offerings on that platform.
Regarding advertising, it seems in the U.S. it is mostly up to the carriers with some OEM involvement whereas in the rest of the world, OEMs have more freedom to define their phone and experience. In fact, the strategy doesn't sound too different than what Microsoft has previously done in the past--which may not bode too well:
In other words, don't expect any Microsoft commercials or at least a broad campaign.
The other interesting bit on 4G LTE, which Microsoft seems keen on offering sooner than later, presumably with Tango:
Finally, Lees certainly has realistic ideas about Windows Phone. While we think 2012 could be a big year for the platform, he's taking a more long view approach, keeping expectations in check:
Read more at the Seattle Times here.
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.