Twitch streamers react angrily to ads for Ninja appearing on their livestreams

When you're a streamer, it's probably not wise to promote another streamer. While that's a normal rule when it comes to competition in the overcrowded game streaming space, it seems like Twitch isn't giving people the choice. Advertisements for Ninja's New Year's Eve event showed up on streams of other people like "Dr DisRespect." It's safe to assume that this didn't go over well, and the popular personality and other streamers called out Twitch for promoting a competitor on their channels.

According to a report by Variety, streamer Lance Aurion said, "I work hard for every viewer I get and that doesn't even top 10 sometimes, how am I going to grow if people go watch Ninja instead my stream because of the ad? Riddle me this, Twitch." Reactions from others were very similar.

While it's not Ninja's fault that Twitch advertised his competing channel on other streamers' livestreams, his now-deleted response didn't do them any favors. Variety managed to capture a screenshot of Ninja saying, "This event is going to be broadcasted to millions of people and continue to grant exposure to Twitch, which in turn allows other streamers to gain more viewers. What's not to like? Or is it just because it's me?" Instead of asking Twitch to respect the wishes of its other customers, he implied that people just didn't like him that why they were complaining.

Hopefully Twitch will issue a formal apology because no streamer should have to promote the competition. Ninja brings in a lot of revenue for Twitch, but that doesn't mean that the company can do whatever it wants with its other customers. We'll keep you posted as soon as we know more or have an update.

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Asher Madan

Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.