UK soft drink maker Britvic dumps BlackBerry in favor of Windows Phone and Nokia

Here’s another battle won by Windows Phone and Nokia as they battle it out in the smartphone wars. Britvic, a leading soft drink company in the UK, is dumping their BlackBerry devices and handing out Nokia devices for their employees. Few more details after the break.

Britvic, by volume and retail sales value, is second largest soft drink producer in the UK. They’re responsible for famous brands like Tango, J20, and Robinsons. Britvic is also responsible for a variety of beverages franchised from PepsiCo, including: 7 UP, Pepsi, Lipton Ice Team, Mountain Dew, and Gatorade. If you’re in the UK and drink something besides beer, there’s a good chance Britvic had a hand in it (not literally, ew). They’re also rolling out 800 Nokia Lumia 720s to employees as business smartphones.

Why Windows Phone and Nokia? The company cites the easy syncing with the rest of Microsoft’s enterprise products like Exchange and SharePoint. And of course, the ability to access and edit Office documents. Here’s what John Armstrong, head of IT Shared Services for Britvic, had to say about the switch:

"We were looking for a business smartphone that could easily integrate with our existing Microsoft infrastructure. Nokia Lumia and the Windows Phone fit the bill perfectly, allowing our people to do much more than just check their email and make calls. The training Nokia offered our staff has meant they were quickly up and running with the devices, and Windows Phone 8 gives a consistent interface which is simpler to support."

Sounds like a winning combo to us John.

This isn’t the first time that BlackBerry has been dropped for Windows Phone and it probably won’t be the last. Just a few days ago we learned about O2 and Telefonica doing the same by giving employees Windows Phone devices and dropping BlackBerry.

What do you guys think about Britvic going to Windows Phone and Nokia?

Source: Nokia

  • At the expense of Blackberry, shall Windows Phone rise!
  • Seems so, unfortunately. I was hoping for a four way tie between iOS, Android, Windows Phone, and BlackBerry (IMO, competition is always good!). Though, has long has there's more than two major OS's I guess competition will still be there.
  • I work for Whitbread... We used to own Britvic :P
  • Ya it sucks... would rather see stories about wp replacing iphone/android :)  unless they're not really used in enterprise thus the lack of these types of stories :)
  • Another win for WP8. Keep em coming!
  • Great. After the govs in US (maybe) and a kitchen company in Germany, WP rises in Britvit now! Boom, baby!
  • They'll be upset when they find out they don't get 8.x on those 800s :)
  • Businesses can't always have the most recent software. A lot of the time it's about stability. My office only recently upgraded to Windows 7!
  • Win 7 IS pretty great.
  • Windows 8 is even better!
  • We're talking about enterprise businesses that still use WinXP or Vista.
  • Did you misread it or were you joking? 800 x Lumia 720s.
  • It was definitely a joke. Can't you see his little smiley? :)
  • Try again :)
    That's 800 Lumia 720s
    Unless you knew that and are being ironic. In which case, well played.
  • The article says they are getting 720s
  • They handed out 800 (quantity) Lumia 720s
  • this is not 800s. this is L720. however, the quantity of it is 800 smartphones for 800 employee 
  • They are getting Lumia 720 models which are WP8.
  • If you actually read the article, they are getting the 720's. 800 of them. Confusing for some I know :-/
  • Lolzzz! They're rolling out 800 Lumia 720s. Not the L800.
  • Lumia720(wp8.x) not Lumia 800(wp7.x).
  • Holy shit a lot of people said the same thing and keep saying only took one of you guys lol
  • When I saw there were no responses 800/720 confusion. By the time I log in and submit the comment, 7 ppl replied pretty much at the  same time. :) Neverthless blackhawk556 got the message loud and clear :)
  • So let me get this straight, 720 Nokia Lumia 800s? /s
  • haha
  • One more for the lulz they are 720s
  • You sound like you're anti-WP. I'm sure Nokia showed the a variety of devices and they chose that on in particular. Don't want to hear app count argument as corporation pay employees to work, not play
  • The quantity of phones was 800 not the model given out.
  • I'm pretty sure everyone else has covered it, but just for good measure... it's 800 Lumia 720s. Not Lumia 800s.
  • Why choose a random number of 800s?? Surely they could of rounded the 720 of them to say 925? I'm joking about the joke of course :P
  • dude you misread the article. They are not getting any lumia 800s, they are getting 800 lumia 720's
  • OMG! You guys are freaking butt hurt. Get your thong out of your pussy crack and let it go. Look at how many people have already have already have mentioned that it was the 720. You guys need to chill out lol hahahhahaha
  • They ordered 800 of the Lumia 700's. They didn't order any Lumia 800's
  • 800 Lumia 720s not Lumia 800
  • It says 800 Nokia Lumia 720s not Nokia Lumia 800's
  • So let me get this straight, 720 britvic apps have been downloaded onto employees Lumia 800s which were given by Apple which is ditching google maps in time for 7.8 update??
  • It's eight hundred 720s.
  • I think you shouold read the article again. They are giving 800 Lumia 720s. Lumia 720 comes with 8.x on board!
  • they are talking about 800 number of Lumia 720 phones...i guess... m i right...w8..m confused now..
  • Yes they were
  • -
  • @blackhawk556 they are rolling out 800 x Lumia 720, which does ship with 8.x
  • No, really!!???? Thank god someone finally mentioned it LOL :-P
  •  Just in case you didn't get it first time LOL!
  • LOL, I wonder if all WPCentral members remind about this everytime... XD
  • Hey it is 800 Lumia 720's man, is already running wp8, reading in between lines is not always a good thing:)
  • They will get 800 lumia 720 handsets..
    Not Lumia 800..
  • The post says they have ordered 800 Nokia Lumia 720s. Not Nokia Lumia 800. Read properly.
  • 800 x Lumia 720 ;)
  • it's not Lumia 800s they are deploying but 800 of the Lumia 720 that the article mentions
  • Love it.
  • Mclovin' it.
  • I don't care..........I LAV EET! crashed my car into a bridge etc...
  • This comment just made my day! I love the "etc" at the end.
  • The Exchange/Office integration is an advantage that Microsoft must not underplay. It's an advantage no other mobile OS has and I don't think they made as big a deal of it as they should when WP7 was released. It should be a no-brainer for organizations with Exchange and Sharepoint.
  • Exactly! It's about time that MS upgrades calendar and tasks to synch categories as it used to be with windows mobile! A business phone must synch categories! A business man needs a full featured GTD device on full synch with his desktop outlook. Calendar and tasks on WP as they are now are only a joke! Please MS wake up!!
  • Haven't had Tango for 10 years now. God, I miss that drink in black can.
  • Wad? Alot Tango sold in US.
  • I'm British, don't like beer. Good move for Britvic though.
  • HTC, this should be an awakening. When you add undeniable support, ppl, in this case companies will buy your product. There's no difference between the two offerings (Lumias, 8x's, etc) except support. Wake the f*** up!
  • +1
  • +a bottle of britvic beer (tba fall 2014)
  • Friends and family of those 800 employees will see a Windows Phone/Lumia and talk about it.
    And therefore the chance of one of those friends and family buying a Windows Phone/Lumia, has become much bigger.
    In a lot of cases: seeing = buying.
  • Windows phones are very practical phones with office compatibility and simple metro look. Good choice.
  • More proof that we're third place in the smartphone space. Not up there with iphone and Android but we're climbing.
  • Blackberry is not the only one iOS will probably stutter in the business market!
  • No not iOS android wil!
  • I like the fact that Nokia goes in and trains their potential customers. This is how you win a battle, based on functionality and ease of use, not simply providing employees with something just because everyone else has it or because it has Candy Crush & Instagram : )
  • Great news. Now wait for the auto-generated doom and gloom stories.
  • My company supplied me with a NL 920. I have a personal NL920. When my coworkers saw them and had a chance to actually use WP8, they loved it. One actually replaced his personal iPhone 4 with 928. Others a looking to upgrade now that Sprint has WP8.
  • Love to hear that keep it up. I got some of mu family to switch to L920 from the Android and Iphones.
  • I'm surprised they can convince these companies to switch, before the enterprise service pack has even came out.
  • Right now its already fairly solid. If you have a SharePoint infrastructure, the vpn element doesn't really hamper your rollout. Things like Company Hub and good Exchange support, and great Lync support right now, make it a good device for these under 5000 companies.
  • Sam, that " not literally " comment about the hand in it cracked me up. Nice work
  • :)
  • All we need now is apple employees to get 925s from apple chiefs I'd get a geeky semi-on if that happened :D
  • I guess it would be too much to hope for enterprises to get the 920 for their employees (or even 1020) lol
  • No cost benefit for them to get the 920 for their employees unfortunately. The 720 will perform all the same tasks and be updated at the same pace.
  • We are going to take over the world. . he he, well, 3rd place anyways
  • RIP blackberry
  • Are Microsoft/Nokia helping these companies with Company Hub developments and extending Sharepoint deployments to Windows Phone? That's the question I always have with these stories, maybe you cam ask them for use?
  • Lipton Ice TEAM? Really lol. I think you mean tea!
  • I got all the way to the bottom to find you beat me to it!
  • I know of a hotel management chain that has more then 60 hotels under there care that are also ditching Blackberry. Unfortunately they are switching to the little green robot though. The management has said its the most secure platform.
  • I would have to say their management is severely misguided....
  • But why are they getting 800 Lumia ?? (ducks..)
  • This is great news in general but Office Mobile 15 on WP8 has a long way to go. Let's just hope they don't need to open password protected Office documents, it'll fail.
  • Updates are coming of course, including an "enterprise service pack".
  • So they are deploying 720 Lumia 800s?
  • 720 is a good choice for business as they really do not need all the consumer features. The excellent battery life and weight combined with the Microsoft integration would of been enough. However I bet the bosses get the 92x or even 102x as a differentiator.