Windows Mobile U.S. market share drops below 10%; no one is shocked

File this under "duh" but for those who are wondering, Microsoft's Windows Mobile 6.x has dipped below 10% in terms of market share in the U.S, according to NPD.

To put that in perspective, a year and half ago it was at 20%.

In a way, it is odd since devices like the ubiquitous HTC Touch Pro 2 and drool worthy HD2 had a lot of headlines and presumably market share, but alas it was not so as many more switched to Android.

Other numbers for those with morbid curiosity:

  • RIM 28% (down from 32%)
  • Android 33%
  • iPhone 22%
  • WebOS 4%

Like we said, not even Android ousting the aging (and increasingly boring) RIM was that shocking (didn't something like 6 gazillion Android devices come out in 2010 so far?). However, this does put into perspective the challenge Microsoft has in terms of branding and recouping consumer awareness.

Hey, at least we're not as bad as HP Palm.

[via SeatllePi]

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • "Not as bad as Palm"... Excepting the fact that HP ditched WinMo/Windows Phone 7 FOR Palm. Not looking good, huh? first. :P
  • Does anyone care about an HP smartphone though? Probably not. A webOS tablet maybe, but that's about as far as I'd go.
  • Oh, we all expected that. MS literally engineered their demise in the smartphone market. With an outstanding product such WP7, they can make it back, but, by God, MS, it's gonna cost you!
  • Add me to the group of those who defected to Android. Just a couple weeks ago i picked up the Samsung Captivate and I've been hard-pressed to put it down for more than a few seconds. For better and for worse, the OS feels like an updated Windows Mobile, and i really hope we see this level of hardware (Super AMOLED included) on Windows Phone 7 phones. The support for Android is amazing and it's bleeding edge in a way that surpasses every other mobile platform to date. On the other hand, the marketplace needs curation, back button usage is inconsistent, and i've experienced more than a few instances where the device is simply unresponsive for a few seconds. I can't wait to get a Windows Phone 7 device to compare through experience of using both OSes.
  • Android really does feel like an updated Windows Mobile, almost eerie.
  • Well considering googles colour scheme is taken from microsoft, it makes sense doesn't it.
  • .NET will help kill MSFT, in an even more direct way than Java contributed to the death of Sun. I am not trying to start a "best language" flamewar. I am stating that cramming a Microsoft-specific language on top of a Microsoft-specific OS completely undermines the development of future developers. No real universities will develop computer science curricula around .NET, which by extension includes C#, when its pedigree makes it feel like vocational training. If Microsoft persists in restricting WM7 to only .NET applications, it will fail spectacularly because it simply makes no economic sense to develop .NET phone applications. I have stuck with Windows Mobile until now, and it has been a mistake. WM7 is pushing me to Android, even though I hate Google with the same passion that the Linux crowd once reserved for Microsoft. (Oh, the irony!)
  • The main reason why I think Android was able to be such a success against the iPhone is that before android came out, the iPhone was limited to only being made by apple, so all the handset makers had to sit on the sidelines waiting to be able to make a competitive device, but Windows Mobile wasn't up to the challenge. Then when google came out with an mobile OS that rivaled iphone's, all the handset makers jumped aboard. So all of the sudden there was this tremendous push of android up in market share because on one hand you had just apple making their single "iPhone" model, and then on the other hand you have multiple companies making multiple models of android phones. Thats why android was able to gobble up so much market share in such a small amount of time. Not only does android already have a BIG foot in the door with handset makers, the other problem WP7 faces is that its NOT free (thats how MS makes it money), but android is FREE (google makes its money from ads, so android is a wash). So, when WP7 finally comes out, the phone makers will have a very simple decision to make: Select between two VERY similar OS's, one is free and the other is NOT. Unless WP7 offers some significant value to consumers over what android offers, or some significant value to the phone maker over what android provides, its going to be a huge up-hill battle for MS, unless of course they offer WP7 for free too ;)
  • WM hasn't and doesn't upgrade old phones to a new OS. The WM7 feature list was impressive when announced but much less so when it is released. I can't see myself ever buying another WM product after VZ lets me upgrade off the Omnia I bought 12/08. Difficult to see anyone but the biggest MSFT fanboys sticking with this OS.