The Lumia 535 was the best-selling device in the country during the time period. Talking to Pakistan's The News, Patrick Mercanton, head of marketing for Near-East, North Africa, Levant and Emerging Asia for Microsoft Mobile Devices, said:
Windows Phone is now officially the second smartphone ecosystem by volumes sales. The activations in Pakistan were more than 200 percent. We created the affordable smartphones space with the Nokia ASHA brand that was immensely successful in the country. Pakistan is on top in the world for Lumia 535 market share in the hotly fought after $100-150 price band.
Tripling our Lumia smartphone activations last quarter was a strong indicator that Pakistanis are indeed interested in using another OS. The introduction of Windows10, in the near future, with its cross-screens benefits will undoubtedly add momentum to the Windows OS ecosystem overall.
Considering our primary goal is to enhance the growth of the Windows Phone ecosystem through Lumia smartphone activations, it certainly is a great achievement for us and showcases the appetite in Pakistan for a third smartphone ecosystem other than Android and iOS.
In the interview, Mercanton also highlighted the importance of the feature phone segment in driving sales:
We still have a solid hold on more than half of the feature phone market in Pakistan. And while an increasing number of consumers in Pakistan are migrating to smartphones, many still prefer the simplicity of a feature phone, especially when it is enabled with Internet connectivity.
Mercanton shared his views on the growth of Windows Phone as well as his expectations for the Pakistani market in the interview, which can be accessed from the link below.
Source: The News
Oculus Rift gets fix for stuttering issues with beta update
If you've been one of the users experiencing stuttering issues while playing VR games on the Oculus Rift, Oculus has a beta update that should solve all your problems. Find out how to get the update right now.
Want to try Surface Duo OS? Here's how on Windows 10.
In this guide, we'll show you the steps to download and install the Surface Duo emulator to start developing for the dual-screen device to get a feeling of the new experience.
Why Daniel Rubino doesn't care if the Surface Duo's camera is terrible
Some of us live on the edge of tech, and that often means giving something up to gain something new. In the case of Surface Duo, that may mean living with a less-than-ideal camera.
Get busy with these office chairs for less than $200
When you start shopping for a new office chair, the prices of high-end models can be shocking. Let's take a look at some of the best budget office chairs available now to help you decide which one is best suited to your needs.