The clip that went viral within AT&T's latest 4G LTE advert showing off the Lumia 920 has caused quite a stir over at Deadspin, a sports website which publishes commentaries, recaps, as well as sports-related anecdotes, rumors and YouTube videos.
Deadspin published an article that was believed to be genuine at the time of a running back performing a flip over a defender and running into the endzone on a practice field. The site noted they weren't entirely sure of its legitimacy, as well as not being able to find out any more information on the clip itself.
Now, we know the clip they believed to be actual reality is in fact an AT&T commercial - and now so does Deadspin. AT&T aired the commercial during NCAA and NFL games, and Poynter's Kelly McBride contacted Deadspin Editor Tommy Craggs if they were aware of the video being part of an advertisement. The answer received was full of genuine surprise.
Barry Petchesky, who wrote the original post, had the following to add:
"I did raise the possibility in our brief write-up, but it seemed unlikely since the video had been on YouTube for three weeks before their marketing team started spreading the word. I’ll be sure to take every opportunity to bash AT&T products in the future, though."
AT&T: 1, Deadspin: 0. Find the AT&T advertisement below to refresh the ol' memory.