Today Nokia has announced that their mapping data, specifically traffic info and geocoding ability (more on that in a bit) is powering Microsoft's Bing Mapping services. While this collaboration has been in the works since the Nokia-Microsoft partnership was announced, we're now seeing the results of it.
In short, if you launch your Bing Maps (either on the web or your Windows Phone) and enable Traffic, you'll notice two things right away:
- New color codes - green, yellow and red (maybe black?)
- More detail - Where once only major roads have it, now we're seeing our local streets with live traffic data
Nokia is now offering what was before only available in their Nokia Maps app to everyone who uses Bing. What's more, that info is available in 24 countries including Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy, Luxembourg, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, UAE, UK and US.
Besides traffic, there's also geocoding which is something that's very important and here's why: geocoding algorithms take latitude and longitude information and connect them to a "readable address"--basically that whole ability to translate your GPS coordinates into a usable street number and name. Many apps use it, including what powers Foursquare or any app that sends your location e.g. WhatsApp. In theory now, it should be more accurate and help with directions too.
All in all this is great news for everyone on Windows Phone and anyone who uses Bing. We're looking forward to more of this Nokia-Microsoft partnership.
Read more at Nokia Conversations