Microsoft will be the icebreaker in China’s previously prohibited video game industry with the introduction of the Chinese Xbox One later this year. We have voiced our concerns about that bizarre adventure, like pricing, and the rigid content censorship for game software. The ridiculously high price might be a placeholder, but the frustration on the game content front seems to be very true.
As we have mentioned earlier, the problem of China as a game market is that there are no rules to follow. The country doesn’t have a game rating system like the ESRB. Every game is to be reviewed separately by multiple government organs, led by the Ministry of Culture. In this process a game could be condemned improper, harmful, or politically incorrect, and banned for all sorts of reasons.