Google AdMob SDK

Google has announced on its advertising developer blog that a beta version of its AdMob SDK for Windows Phone 8 is now available. This addition of AdMob to the array of services already available provides developers — building content for Microsoft's mobile platform — with more choice when it comes to looking at ways to monetise their apps.

Here are some key features of the SDK:

  • Create an AdMob banner view from code
  • Embed an AdMob banner directly in an XAML file
  • Show full-screen interstitial adverts
  • Register for ad events such as succeeding or failing to receive an ad

It's interesting to see the company release the SDK, especially with all the commotion surrounding YouTube and other services. Unfortunately, since we're looking at a beta here, the SDK does not contain some of the features that are already loaded on iOS and Android. These include the following:

  • Ad Network Mediation
  • Support for DoubleClick for Publishers
  • Search Ads for Mobile Apps support
  • MRAID support

So how do you all get involved, developers? Head on over to the download page on Google's website to grab the SDK and check out related guides. It should be noted that to register an ad unit, you'll need to have upgraded to the new AdMob. There's always the developer forum should you have any questions or issues.

Source: Google Ads Dev Blog