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Ad blockers are a wonderful thing. They do exactly what they're supposed to: block ads when browsing the web. Here's the best for Microsoft Edge.
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Serious question
Does Microsoft know how (or care) to market to consumers?
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Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.
Communication is key
Microsoft must manage expectations of Windows 10 S to avoid PR nightmare
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Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Out of the shadows
Microsoft needs to talk about Windows 10 Mobile in public
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Lumias were previously positioned as the primary representatives of Windows 10 Mobile. With Microsoft pulling back on mobile and rumored to be canning the Lumia line, when does it make sense to start a new consumer push?
Do Great Things
Microsoft debuts inspirational ad about the future of Window
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Microsoft released a new commercial today, titled "Do Great Things," focused on the more personal future it envisions for Windows. The narrator starts off speaking to what Microsoft has done with Windows in the past, before moving on to an inspiring message about where the company is going with Windows 10, and even showing off some HoloLens in the process. The narrator speaks to how...
A new ad at the big game
Microsoft to launch new ad during the Super Bowl
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Microsoft will air a new ad during Super Bowl XLIX this year. The game will take place on Sunday, February 1, and you'll be able to watch it online for free. Microsoft's ad will be 60 seconds long, though the actual content of the spot has yet to be revealed. Microsoft recently tried to strengthen its relationship with professional football. In 2014, the company entered an agreement...
Ad-free blogs!
Google to replace ads on blogs with reader contributions
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It looks like advertising isn't the only way way to fund your favorite sites anymore. Google announced a new program called Contributor today that allows people to contribute money to participating websites via a monthly subscription to get rid of ads. In typical Google fashion, the service will be a slow rollout, requiring an invitation at first. After you receive an invitation, you...
Cortana
Latest Microsoft advert sees Cortana take on Apple's Siri
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Microsoft has released a new video putting Cortana up against the renown virtual assistant from Apple, Siri. The two assistants go head to head in a rather humorous commercial, showing just what Cortana can do to help with day-to-day tasks, offering a more natural experience. The tech giant opted to use the iPhone 5S and the Lumia 635. The features demonstrated in this advert include...
Microsoft shows off wireless charging in latest Lumia 930 ad
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Microsoft has published a cool new video looking at wireless charging on the Lumia 930. It's an advanced feature of the latest Lumia flagship Windows Phone, which Microsoft is pushing hard with free bundled charging plates with Lumia 930 purchases. This promotion gets consumers started with wireless charging without the need to purchase optional accessories. It's a nice ad, but what...
Take a trip with the first ad for the Lumia 930
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Nokia has posted the first commercial for the Lumia 930. The 90-second spot features three friends using their Lumia 930s while going on a roadtrip. The commercial shows off the camera, note-taking, location search, and re-arranging Live Tiles. What do you think of this first ad? Leave your thoughts below in the comments. Source: Nokia on YouTube
The journey of the Windows Phone platform and state of the ecosystem
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Vserv.mobi, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. The company has been helping Windows Phone developers monetize across emerging markets and the number of requests on the exchange, especially for the Windows platform, grew by 18.2X last year...
Microsoft UK highlights the affordable Nokia Lumia 630 in new ad
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Microsoft has published a UK advertisement for the Lumia 630, a newly released Windows Phone in the more affordable club. The advert focuses on the cheap price point, colourful looks and fairly advanced components, including a quad-core processor ("which means it's really fast"), as well as a solid collection of apps on the Windows Phone Store. It's a simple, yet neat ad and gets the...
Latest ad from Microsoft shows just how colorful Nokia Lumia products are
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Microsoft has released a new advertisement showing off color popping in the Nokia Creative Studio, available on Lumia Windows Phones. The feature (as the ad demonstrates) enables users to spice up their mobile photography by 'popping' in colors on certain objects, leaving the rest of the image in grayscale. It's a neat effect and one that also represents just how unique Lumia Windows...
Lumia 928 and 920 used for some hilarious hijinks in new Kraft Mac-n-Cheese ad
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It’s been awhile since we’ve reported on pop-culture sightings of Windows Phones in the wild. While not news per se, they can be interesting when it’s more than a quick glimpse. That’s why it’s fun to check out Kraft’s new Mac-n-Cheese commercial, which has the Lumia 928 and Lumia 920 being used back and forth quite prominently. The commercial is even more fun because they kept the...
New Nokia ad shows how its partnership with Microsoft is 'not like everybody else'
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Nokia has released the above video on its official YouTube channel, the first footage published on the account since Microsoft purchased the devices and services division from the Finnish company. The two parties have come together to form a new partnership under the Microsoft umbrella, further enhancing what can be offered to consumers when it comes to Windows Phone. The new ad shows...
New Nokia Lumia 1520 ad shows how it helps make business smarter
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Nokia has released the above video for the Lumia 1520, showing how the Windows Phone helps make business smarter. Whether you consider the Office for Mobile suite or integration with Microsoft services and products, Windows Phone as a whole is a perfect match for employees who make use of Windows-based hardware on a daily basis.
Microsoft shopping around for a new global advertising campaign to focus on One strategy
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Leaks are always fun, at least if you’re on the outside. It gives you a peek as to what’s coming next. While there have been many on the Windows Phone 8.1 front, it looks like Microsoft’s advertising arm is not immune from them either. Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from “product-...
Microsoft may be shopping your Xbox Live data for targeted political ads
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Election season is coming up on us, and while some of us find that fascinating, many others just want to escape from the back and forth of political jabs and advertisements by turning to our gaming consoles. But if Microsoft has their way, your Xbox will no longer be an oasis from the politics. According to the Washington Post, Microsoft was working CPAC, the yearly meeting of...
AdSense users now have a Windows Phone app to check their shillings
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Google and Microsoft do not get along when it comes to both Windows Phone and Windows 8. Luckily for tablet and PC users, there are numerous ways to access Google services, but if you're using a Windows Phone there have been issues in the past that hamper the user experience. The same goes for AdSense (www.google.com/adsense), Google’s advertising network for webmasters and content...
Nokia shows how the Lumia Icon beats Samsung's Galaxy S4 in drag race recording
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Nokia US is going on the offensive with the Nokia Lumia Icon, coming soon to mobile operator Verizon. The Finnish company has released the above video, showing off the recording capabilities of the Windows Phone. The footage, captured on both the Lumia Icon and a Samsung Galaxy S4, illustrates how Nokia smartphones are able to both focus and capture scenes more effectively, leading to...