Microsoft has earned itself the second top spot for being the world's most valuable brand, trailing Apple and leading Google. Thanks to a transition to mobile, Forbes is ranking Microsoft second and gives the company a brand value of $63 billion, which is up from prior years. Microsoft's focus on mobile, its successes with the cloud, and coveted NFL sponsorship all helped to bolster the company's brand reputation.
According to Forbes:
Microsoft ranks second with a value of $63 billion, up 11% after being flat the previous three years, as the brand works to make the transition to a mobile world. Microsoft has recently had more success with its move away from the PC and software licensing model towards cloud offerings.
The publication says that Microsoft still has a lot of work ahead as its Surface tablets battle Apple's iPad.
What do you think of the rankings? Do you think Microsoft should rank higher or lower?