We've reported in the past that Samsung was sitting on the sidelines during the summer with Windows Phone, concentrating on their new Galaxy SIII release for Android (which so far has garnered negative impressions). Devices like the Mandel (SGH-i667) are believed to have been canceled or put on hold till Microsoft is ready to update their OS.
That's not to say Samsung doesn't have a strategy, one that takes aim right at Nokia. According to the site SmartHouse who spoke with a Samsung senior executive, Samsung will be introducing at least four devices that span the Windows 8 and Windows Phone 8 spectrum come this fall. None of the proposed devices should be shocking as Samsung is one again sticking to what it knows:
- 11" Windows 8 tablet
- 14" Windows 8 tablet (+ dock and keyboard)
- "Windows based Note offering"
- Phone based on Galaxy SIII hardware/design
It's not clear if the Note device will be running Windows Phone 8 or Windows 8 (nor are we clear what the difference is yet either) but such a decision to offer such a design should not be surprising as the Note has sold better than expected. Coming in with a 5.3" Super AMOLED HD screen, the Samsung Note bridges smartphones and tablets in a form-factor suitable for literally taking notes on it with the return of a stylus. Throwing Windows 8/Windows Phone 8 on such a design seems like an obvious choice and one we wouldn't mind.
The Windows Phone based off a Galaxy S III design and hardware confirms an earlier story which suggested the same thing. Once again, this is what we expect Samsung to do at this point--recycle designs from Android to Windows Phone. Such practice allows them to presumably save on hardware, production and in theory, to have less issues as that hardware is already tried and tested.
Will all of that be enough to "take on" Nokia? Since we don't know hat Nokia is planning, it is certainly too early to judge but Samsung is not getting many accolades for its GSIII design with many calling it a disappointment. Though Samsung seemed to be on course to become a Korean Apple with their hit Galaxy series, the company had faltered with their latest Android phone and now many are wondering if have they really changed.
We're expecting Nokia to come out with some really cutting edge hardware this fall too, perhaps a 41MP PureView camera sensor for Windows Phone and even tablets. It will certainly be tough for Samsung to steal back that spotlight.