HTC and T-Mobile have announced a "Year of Rewards" program that will run from January 20th to March 23, 2010. While the program's eligibility window falls way short of being an actual year, the rewards and discounts being offered aren't too shabby.
When you buy and activate an T-Mobile Shadow, Touch Pro 2 or Dash 3G you can receive up to $500 worth or discounts and rewards. New and existing customers are eligible. Once you upgrade or activate a new line customers simply go to www.yearofrewards.com and register. Then for the next twelve months (that's where the "year" comes into play) you will receive notification on how to claim your reward.
Rewards range from a $25 dining certificate from Restaurant.com to discounts on accessories at HTC.com. You can find all the details and fine print over at T-Mobile.com