Despite its steady rise in market share, and even surpassing Blackberry as the number three mobile ecosystem in the U.S., Windows Phone is still facing an uphill climb in the consumer smartphone arena. However, according to IBM, interest in Windows Phone is growing much faster amongst its enterprise customers than it is with consumers.
In an interview with RedmondMag, Jim Szafranski, senior VP of customer platform services at IBM's Fiberlink unit, said that many of his enterprise customers would prefer to use Windows Phone in their environments. The main reason, he says, is consistency. Microsoft dominates in the business infrastructure world, be it with Windows, Active Directory, Exchange, Dynamics, or Office.