Update: Sorry folks, appears to be U.S. (and Israel) only for now :-/

We've always wondered whether Microsoft would launch a Google Latitude service--after all, they have Bing, a nice aGPS/WiFi location finder and a solid mobile OS. So it comes as a nice surprise to see them launching "We're In" today:

"We’re In makes organizing get-togethers, carpooling and trying to find people in a crowd a breeze. Any time you want to see where your friends are—We're In can help you. It's simple, invite your friends, and when they join, they'll see your location and you'll see theirs. When the invite expires, so does the shared location – no complicated process to worry about.

We’re In is a great way to save time and frustration when planning your road trip or meeting your friend at the mall – helping you connect with your friend faster."

The best way to describe the service is it's like Latitude combined with Glympse--the former because it allows you to see where your friends are, the latter because these events "expire" meaning you're not tracking people (or being tracked yourself) for eternity. The app allows you to

  • Create a get-together invite for a group of friends
  • See where your friends are
  • Share your location with your friends in real time
  • Control your privacy - your location is only shared with the group of invitees, only for a short time slot

Interestingly, you don't use LiveID to sign up but instead your phone number. Microsoft is looking to make this platform agnostic (it's coming to other mobile OSs) and by keeping LiveID out, Microsoft seems to be keeping the entry-barrier low. That's good news if the system is to grow and catch on.

Oh and the code didn't work with our Google Voice number, just FYI.  If you want the app, here you go: link to the Marketplace.

Source: Bing Community; Thanks, Michael, for the link!