Win Phone 8 usage on the rise, according to new ad report

Lumia 820

New Windows Phone usage data has been released from cross-platform developer network AdDuplex, which supports both Windows Phone and Windows 8. The data reveals Windows Phone 8 climbing up to 20 percent of the platform marketshare, with previous versions of Windows Phone taking the remaining chunk.

Windows Phone 8 was only on 5 percent in the previous month, which makes this quite a boost indeed. We've covered the shortages of Lumia 920 in multiple markets a number of times, and this is the first real sign of good numbers being pushed out to consumers from all manufacturing partners. But what about the differences between Windows Phone handsets?

Windows Phone Usage

According to the data released by AdDuplex, the Nokia Lumia 710 is the most popular Windows Phone with 20 percent of the pie. Nokia is clearly still the dominant player in the ecosystem. The Lumia 800 is second at 18 percent, Lumia 610 third with 16 percent, Lumia 920 in fourth at 9 percent (up from 3 percent) and the Lumia 900 is in fith with 6 percent. Looking at competition, the HTC 8X is behind the Lumia 900 at 3 percent.

AdDuplex notes that most of the growth that has occurred for Windows Phone 8 has been at the expense of older models. However, in the US, Windows Phone 8 represents 43 percent of usage, which is accumulated through new device sales. The largest gains were Windows Phone 8 handsets - Lumia 920 (9 percent), HTC 8X (3 percent) and Lumia 820 (also on a 3 percent climb).

AT&T has stated at CES it was selling more Windows Phones than any other carrier in the world, which we expect could change with China on the rise. Data shows that the Lumia 920 is top dog at 71 percent, followed by the HTC 8X (18 percent) and Lumia 820 (11 percent). The dominance of Nokia hardware is thanks to AT&T's exclusive deals and partnerships to restrict availability. AdDuplex notes:

"There are more Lumia 920 devices in use than any other Windows Phone. That’s a very notable achievement for a device that is only available on one operator and constantly suffered from supply shortages."

AdDuplex will be releasing more data in due course that will also take into account foreign markets as well as the US. Data collected by the company is achieved through its SDK. Be sure to also check out our previous coverage of data supplied by AdDuplex to compare just how much Windows Phone 8 has increased its share of the platform pie.

via: WinSuperSite


Reader comments

Win Phone 8 usage on the rise, according to new ad report


Release of data from agencies and anal-ysts this month is just giving me a headache! Some say good and others say bad. Who I'm I to believe? Doesn't matter, as long as MS is in it for the long haul in regards to WP and w8, I'm happy.

I don't believe in this data. It's imposible that WP8 could take 20% market share in just 2 months, and with supply problems. Most part of the world haven't had access to devices with WP8.
I think this company has bias in their data, maybe their product is used more frequently in WP8 exclusive apps, more used in developed countries, etc.

It's not 20% market share. It's 20% of the WP platform market share. And it's plausible. And the supply problems in the US are just Nokia's plot to create hype.

That is a very good question.. Unless I've missed a big peice of Windows Phone news somewhere along the line.

LG devices (like the E900), HTC devices (like the Surround), ZTE devices and the lone Fujitsu-Toshiba device; perhaps some as of yet unreleased devices.

Ok, strange they didn't break it all the way out. As stated above, I was shocked to see the Samsung Focus not listed. 

Good, hopefully it translates to actual market share rises in markets that matter b/c something better start happening. You can only go on being stagnant or losing market share for so long. They desperately need the WP 8.x updates to be coming out soon with features people need and games\apps people want.

Wait a minute.... so Lumia 800 = 18%, 920 = 9%. If I'm reading this right the 920 has gone to 50% Lumia 800 cumulated sales in just 2 months??? WOW! That's gotta be a few million units sold!

Do the math. If Windows Phone accounts for 5% of the market (which is generous by all acounts, some have it as low as 1%) then 20% of 5% is 1% of the US market is comprised of WP8 phones. That makes it about 1.2 million phones old. But that's using a really optimistic marketshare. If it's more like the 2.6% IDC thinks it is, 20% of 2.6% is.. well, not good. 

ATT says that they are selling 46% of worldwide Lumia 920s, so that means that worldwide sales are 2.4 million devices. BB Sells 7 million device of their 2 year old phones. Windows Phone has failed.

If this is true, this is pretty promissing.  Within a few months, the 920 has more than suprassed the 900 and I doubt very many people with a 900 broke their contract to upgrade.

no me. haha.. my aunt left windows phone though.. and my buddys gf is looking to upgrade from here win 7 to win 8..

I had a at&t focus then a t-mobile 710 but I hated the non touch capable capacitive home button so I switched to radar ,and now im just waiting for an LTE T-mobile windows phone before I jump to wp8.

Doesn't this make the argument for a. a 710 replacement and b. a quick launch and wide availability of the 620... As important as ever?? I've said it before and I'll say it again, if Nokia can get the 620 out to carriers for the £150 range on paygo, then the 620 could completely change the smartphone market as we know it. As for not replacing the 710, given the handset blew all the others out of the water looking at the data (and tbh in most markets, the 610 replaced it instead of being sold alongside it, so you could argue that accounts for its sales too), I think Nokia are walking a bit of a tightrope here, because the 710 was abviously a very popular phone and they've decided in their wisdom that it means nothing to be a high selling phone...

Would be nice if they included the % increase of hits for the WP platform over the same time period so we can calculate the platform growth, not just see which is the most used model

This data underscores the importance of Lumia 620 to the WP platform. What Lumia 710 was to WP7.5, the Lumia 620 would be to WP8. As long as it's priced right, it would bring WP to a wider audience both in established and emerging markets.