Nokia absolutely dominates Windows Phone 8 usage in new ad report

AdDuplex, a cross-platform advertisement network for Windows Phone and Windows 8 developers, has released data in the form of charts that reveal OEM, platform version and even view mode trends. Sporting data for both Windows Phone 8 and Windows 8, the published article hits two birds with one stone. So, what's interesting about the numbers?

Version 2 of the AdDuplex SDK is reported to be propagating through advertisements and enables the company to collect more detailed data for statistic presentations. As one can see with the above chart, the most prominent player in the Windows Phone ecosystem is clearly Nokia, by an absolutely mile (68%).

HTC and Samsung have little in between both OEM partners, with the former holding 17% and Samsung coming in third with 11%. It's what we'd expect from sales figures when comparing between Windows Phone manufacturers. Dell, ZTE, Acer, Fujitsu / Toshiba and LG make up the remaining 6%.

Let's take a look at a breakdown of hardware:

AdDuplex Windows Phone Hardware

It's interesting to see the Nokia Lumia 710 as the most popular device with 22% of the pie, closely followed by the Lumia 800 (18%) with the Lumia 610 in third (14%). AdDuplex notes that the "Nokia RM-820_nam_att_100" is in fact a Lumia 920. It'll be interesting to see how this chart will change with the launch of HTC (8S) and Samsung hardware.

A final chart on Windows Phone shows version usage, with 7.10 (WP 7.5) taking 96% and Windows Phone 8 on 4% already - it's quite an advancement. We should note that the statistics excludes hardware running Windows Phone 7.0.

Windows 8 / RT

Microsoft has launched its desktop and tablet operating system as well as the Surface RT tablet, but how do partners fare against one another and which tablet is the most popular? Well, see for yourself.

AdDuplex Windows 8 Tablets

As one can see, the Microsoft Surface RT tablet is the most popular single device, taking 11% of the Windows 8 / RT pie. The HP Pavilion G6 notebook is in second with the HP Pavilion DV6 in third. Microsoft's Surface tablet has received much attention from press and has been pushed by Microsoft strongly in not only the US but also across Europe with promotion campaigns kicking off.

While Microsoft is topping the chart with its Surface tablet, the company doesn't find itself in first position when it comes to comparing manufacturers.

AdDuplex Windows 8 Manufactures

Hewlett-Packard (HP) is first with 17%, while Microsoft comes in second (11%) and Dell's sitting in third with 10%. This is Microsoft's first real attempt in getting into the hardware side of the Windows business, and we'd say they've comfortably made a strong entrance with the Surface tablet. We've previously looked at the Surface Phone, so a Surface PC is a concept worth considering should everything remain rosy. 

It's interesting to see how Microsoft is developing its hardware portfolio and we're excited to see how the Surface running Windows 8 Pro will change things up (if at all) with both an RT and full Windows 8 experience on offer. 

Be sure to check out the article for more readouts, including view orientations (portrait vs landscape, etc.) and more on AdDuplex's blog.

Source: AdDuplex

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.