There's been a good amount of speculation over what exactly will go into Microsoft's upcoming retail stores — and, rightfully, there's been a bit of laughter over the reported strategy of not actually selling anything. Then there's the report that Microsoft plans to set up shop right next to Apple stores in a few cities.

Gizmodo just scored a leak from the design company that reportedly is bringing all this together:

Essentially, Microsoft is taking the best elements from the Apple Store, Sony Style and other "flagship" stores. The main focuses are going to be Windows 7, Xbox, PCTV (Windows Media Center) Surface and Windows Mobile, revolving around this concept customer they call "Emily," who's basically a younger version of your mom, since they make all the buying decisions.

And, above, we see the concept for the Windows phones display. Nothing earth-shattering there. We're all used to seeing phones lined up like that in carrier stores. (And try not to read too much into the original Dash being shows as the Dash 3, m'kay?)

Hit up the Giz post for all the other deets. Including having birthday parties at the store.