Now this is slightly disturbing, and upsetting news we've received word of today. Our fellow brother website in Sweden, the most popular Swedish Windows Phone website, has announced that their doors will be closing. Why? Due to Microsoft's arrogance, which can be read in the above email shot and was sent to Toni Johansson, the editor. For a translation on what is said in the above email:


I have got the money to make a real effort to give your site a facelift – metro design, HTML5, I’ve signed the people that will do the work, and also checked some other things that we could do to help to manage the site – but seriously, – you really put an end to that today (see yellow below).

Not a chance that we’ll continue after this!

Good luck!


The above text would be seen as a joke at first glance (the yellow  quote is Toni's signature - "Sent from my iPhone"), with the whole "why are you using an iPhone? Lulz", but it would seem that it wasn't a joke as Toni met up with Anders and he explains that the meeting was of the same tone, context and arrogance. He was later informed that this wasn't a mere grudge from a Microsoft employee, but an official statement from the company. All because Toni uses an iPhone as a private handset.

Now that the work required to get up-to-date with design and structure requires Toni to dump his iPhone and have the software giant control his personal life, it makes sense that he would cut up and close the website down due to being treated like this. This could have a severe negative impact on Microsoft in Sweden (as well as Windows Phone), since this is a top website in the country. Losing this resource and free platform for exposure and promotion will lower the level of reach.

While we can't judge on the situation, and can only provide insight into what is reportedly happening, we hope that Microsoft retracts statements made, re-engages Toni in active communication (preferably with a different contact) and ensures that private life is kept private. What are your thoughts on this? Let us know in the comments below.