With the news of on-demand TV content for Xbox 360 officially confirmed, Windows Phone owners might be feeling a little neglected. Don’t worry, guys, Microsoft hasn’t forgotten about us. In fact, watching TV on the 360 will be even more convenient for people with Windows Phones. That’s because Microsoft just announced the Xbox Companion App for WP7!

Ben Rudolph at the Windows Blog shares his experiences with the app:

  • "Finding Content: Just like on your Xbox, the Xbox Companion gives you instant access to the Xbox LIVE Marketplace catalog of games, movies, music and TV shows. I used it to search “Featured Content” and pulled up the X-Men: First Class.
  • Learn more about what you’re watching, listening to, or playing: Once I found the movie and touched the movie tile, the Xbox companion app took me to an info page that has all the related details about. And the content is really rich, too – for example, when I swiped to the “cast” page and touched an actor’s name, like star James McAvoy, I was taken to other movies starring him. From there, I could easily learn more about the other movies, their cast, etc. It’s an infinite road of interactive content.
  • Control & Play: Once I selected the content and hit play, the Xbox Companion flips into “controller mode” in which I could navigate my Xbox, or control video playback of your video. The best part here is that controls are virtually instantaneous – easily as fast as using my controller or a TV remote."

Microsoft has been promising stronger Xbox 360 and Windows Phone integration for a long time, and now it’s finally happening. The availability of the app, provided Microsoft advertises it a little bit, should help promote Windows Phones to Xbox 360 users, which can only be good. Speaking of availability, the Xbox Companion App doesn’t have a specific release date yet, but it should materialize sometime shortly after the Fall 2011 Dashboard update, which lands in November. It will of course be free.

Make the jump after the break to see video highlights of what's coming to the Xbox consoles. Around the 1:00 mark you'll see the new Windows Phone app in action.

Source: Windows Blog

Thanks to everyone who tipped us on this!