Microsoft launches its first custom AI image creator on Bing — could it ever dethrone OpenAI’s DALL·E 3 and GPT-4o?

Microsoft Bing Image Creator is displayed on a smartphone.
(Image credit: Getty Images | NurPhoto)

Over the past few months, Microsoft has made significant strides in the generative AI landscape, seemingly asserting its independence from OpenAI by unveiling two in-house AI models in August, including MAI-Voice-1 and MAI-1-preview.

The tech giant also unveiled its new in-house text-to-image generator, MAI-Image-1. More recently, Microsoft's AI CEO, Mustafa Suleyman, announced that the custom image generator is now available in Bing Image Creator and Copilot Audio Expressions. However, it's worth noting that the model isn't available in the EU, though it is expected to ship soon.

According to the executive, MAI-Image-1 excels at generating images of natural scenes, artistic lighting/photorealistic detail, and food, which sets it apart from the vast majority of larger but slower models.

Its combination of speed and quality means users can get their ideas on screen faster, iterate through them quickly, and then transfer their work to other tools to continue refining.

Microsoft

That said, you can now select MAI-Image-1 as your preferred model when trying to create images on the Bing Image Creator app. However, OpenAI's DALL-E 3 image technology and GPT-4o are still available as options on the platform.

FAQ

Will Microsoft stop using OpenAI models?

While the companies signed a new definitive agreement, Microsoft’s IP rights for both models and products are extended through 2032, including post-AGI models. This means that the company will continue to integrate OpenAI's technology across its products and services.

Does Microsoft develop its own AI models?

Until recently, the company heavily relied on OpenAI for its AI advances. However, it has since launched two custom AI models, MAI-Voice-1 and MAI-1-preview, to establish independence from the AI firm, though AI CEO Mustafa Suleyman admitted that the off-frontier offerings might be 3 to 6 months behind OpenAI's technology.


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Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

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